Nour Fayad

-Managing the portfolio brands of my client Philip Morris : Marlboro, BOND, L&M, Chesterfield.
-Participated in the development of global communication platforms and the making of individual communication strategies that fall under the global platform for each brand in the portfolio separately.
-Delivering strategy presentation to client.
-Leveraged new communication channels for new communication opportunities and growth of sales.
-Engaging in project management duties from the development of creative concepts to development of tangible activation to their full execution.
-Maintaining 360 good relationships with clients, team members, production manager, Studio Manager, Creative team, and all suppliers.

-Assisted in the set-up of the social network campaign for the company: website launch, Instagram account and Facebook page.
-Handled the day-to-day coordination with Biomass’s appointed external advertising agency.
-Managed the organization of various events with trade partners, and the participation to trade events such as HORECA(hotel restaurant& catering food service trade show), the Beirut annual garden show & Faqra expo.
-Generated guerrilla marketing ideas to promote sales: pop up store, mobile selling cart in open spaces etc.
-Handled agreements with press and television in return for article features and Biomass Tv show participation.
-Researched and evaluated new business opportunities in the trade.

-Assisted all PR and communications activities taking place on a daily basis.
-Liaised with International PR companies to ensure good communication, updates and article releases.
-Reviewed ROI for hosting individual journalists and press groups.
-Evaluated new PR opportunities in the Middle east.

-Developed good relations with France Contact’s international fashion suppliers and followed up with the buying campaigns.
-Coordinated with France Contact’s appointed external advertising agency on BTL materials and launching events.
-Researched new business opportunities and initiated first contact for eventual business collaborations.