Noura Al Midfa

Responsibilities
• Manage assignments in the field of marketing, assisting clients in small and mid-size business (SMB) sector in expanding their customer base.
• Coordinate with clients to map their requirements and budgets and provide optimum marketing and promotional strategies.
• Support clients in development of marketing communications and selection of optimum mix of media channels to reach target audiences.
• Plan and coordinate execution of various types of marketing and networking events meeting client needs.
• Evaluate outcomes of various marketing and promotional programs and recommend improvement plans.
• Work in the real estate sector; sourcing tenants for land and houses as well as assisting clients in selling their properties.

Highlight
• Assisted a company in the Ras Al Khaimah Free Zone in organizing a networking event for businessmen from Malaysia and UAE.

Responsibilities
• Participated in implementation of strategic plans to promote Dubai as an International Business Hub.
• Managed end-to-end planning and execution of diverse events like seminars, networking and business matching events which provided interactive platforms for business officials from UAE and other countries.
• Ensured on time within budget completion of assignments with quality deliverables by deploying professional project management competencies.
• Coordinated visits of inbound delegations to Dubai in collaboration with international bodies and local entities; arranged B2B meetings to leverage new investment and business growth opportunities on both sides.
• Served as the Excellence and Quality Champion of the External Relations department; ensured alignment of departmental processes and policies with DCCI Excellence standards and parameters. Also acted as DCCI’s champion at the Dubai Competitiveness Council.
• Participated as official representative of DCCI in key events to support the business community and provided feedback to DCCI leadership on industry updates.
• Supported DCCI’s stakeholders by attending meetings and events of business councils and business groups.
• Planned and organized outbound missions of delegations of Dubai businessmen to international destinations with potential for assisting Dubai business community develop and expand businesses.

Highlights
• In charge of the one to one meetings providing a networking platform in Dubai Chamber Global Business Forum.
• Successfully organized events such as networking events for Arab Health Exhibition delegations.

Responsibilities
• Developed and implemented strategic plans to ensure effective participation of RTA in major local and international events including exhibitions and trade shows and managed all event related activities.
• Coordinated planning and execution of the RTA’s corporate social responsibility (CSR) program in partnership with entities engaged in community service initiatives.
• Collaborated with consultants in development and delivery of integrated messaging covering internal and external communications for effective dissemination of RTA’s mission, vision and objectives to stakeholders.
• Coordinated the RTA’s stakeholder mapping and engagement program involving stakeholder categorization, assignment of category relationship managers and development of engagement programs.
• Worked with the marketing team in development and implementation of marketing campaigns to promote RTA’s products and services.
• Collaborated with research agencies in conducting research and analysis to assess positioning, strengths, opportunities and threats related to RTA brand and identity and provided strategic inputs to management.
• Maintained records, collated information and produced periodic reports like monthly KPI reports and project tracking system reports.

Highlights
• Played a vital role in saving approx. 2 million dirhams by building one event stand for all events which can be customized as per the event type and size rather than building multiple stands.
• Sighed an MOU with ministry of social affairs to execute a CSR project.
• Arranged a training course for RTA CEOs in media messaging program.

• Coordinated development and execution of short term and long term plans for advertising and promotion of DFM contributing to achievement of business goals.
• Managed all aspects of corporate branding including formulation, implementation and monitoring compliance with corporate identity guidelines.
• Dealt with production of various DFM publications including monthly investment brochure, quarterly financial reports and DFM stationery
• Initiated and administered the mystery shopper program to audit all customer service counters, telecom and electronic services and prepared reports for higher management highlighting opportunities and threats along with recommended improvement plans.
• Managed preparation of application for Quality Excellence Award covering all units of DFM with supporting documents for each criterion for evaluation.
• Dealt with special assignments including initiatives to achieve organizational improvements, staff social gatherings, benchmarking and KPI projects.

Highlights
• Initiated and executed the corporate identity guideline booklet.
• Initiated the mystery shopper program.
• Prepared DGEP application.

• Coordinated with officers in the Middle East and Asia for participation of Schlumberger in major oil & gas industry events, trade shows, seminars, forums and workshops in the UAE.
• Assisted offices in the Middle East and Asia in organizing market research studies, analyzing results and building/updating marketing database in electronic and physical formats.
• Maintained up-to-date statistics related to market share, rig count, pricing and revenue in the Middle East and Asia and managed the marketing website for tracking key oil & gas marketing statistics.
• Worked as Customer Relationship Management (CRM) software champion, provided training courses in the UAE and coordinated courses in the Middle East and Asia.

Highlights
• Arranged for the attendance of ADIPEC exhibition.
• Supported the Middle East and Asia managers and provided timely reports on oil & gas researches.

• Coordinated planning and execution of promotional and PR activities for the company’s Business Channel inside and outside Dubai.
• Liaised clients including private companies, hotels and government departments for promoting and developing the channel.
• Administered budget, monitored expenses related to PR, promotions and publicity ensuring budgetary compliance.
• Worked with consultants and market research agencies to obtain strategic inputs on competitor channels and viewer database.

Highlights
• Outsourced a company to provide us with viewers database and other insights.
• Worked with Media Company to produce visual and printed advertisements.

• Handled special marketing projects like design of web page and launch of e-wap service as well as campaigns like DSF Nissan Raffle and Dinoland.
• Worked with research agencies for inspection of EPPCO retail outlets ensuring maintenance of standards related to products and services.
• Managed employee engagement programs including administration of company incentive programs and organization of staff parties and workshops covering around 1400 customer service agents.
• Coordinated with various departments and ensured supplies of products across 140 EPPCO retail sites.
• Liaised with the finance department and ensured on time clearance of payments.
• Monitored inflow and outflow of orders in collaboration with the retail operations managers to sustain a steady revenue stream.

Highlights
• Defined winning sites and staff by handling the Mystery Shopper Program for 140 sites and 1400 service agent.