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NOURA ALSHAMSI, Maritime Industry Liaison Specialist

NOURA ALSHAMSI

Maritime Industry Liaison Specialist·Sharjah Maritime Academy

United Arab Emirates

Master's degree, International Communication

Work experience

Total years of experience: 32 years, 6 months

Maritime Industry Liaison Specialist

July 2024 - Present

Sharjah Maritime Academy

Sharjah, United Arab Emirates

July 2024 - Present

• Builds strategic maritime industry partnerships to secure
placements and opportunities
• Develops and negotiates MOUs with shipping companies for
cadet placement programs
• Coordinates research collaborations between academy
faculty and industry partners
• Implements industry engagement initiatives connecting
students with maritime professionals
• Monitors and reports on industry trends and regulatory
changes

Company industry:
Higher Education

HEAD OF INDUSTRY LIAISON

July 2024 - Present

Sharjah Maritime Academy,

Sharjah, United Arab Emirates

July 2024 - Present

• Spearhead strategic partnership development with 20+ maritime industry stakeholders
including shipping lines, port authorities, classification societies, and maritime service
providers across UAE and international markets
• Negotiate and execute 20+ Memoranda of Understanding, securing cadet placement
programs with leading maritime organizations.
• Drive industry-academic collaboration initiatives, coordinating joint research projects
between faculty and industry partners, resulting in 3 research publications and 3 innovation
projects in maritime technology and sustainability
• Monitor global maritime regulatory developments and industry trends, providing strategic
recommendations to senior leadership on curriculum alignment with IMO standards, STCW
requirements, and emerging maritime technologies
• Establish Industry Advisory Board comprising C-suite executives from maritime sector,
enhancing institutional governance and ensuring program relevance to market demands

Company industry:
Higher Education

Community Engagement Manager

October 2019 - July 2024

Sharjah Maritime Academy

Sharjah, United Arab Emirates

October 2019 - July 2024

• Supervising community relations activities and initiatives
• Leading and supporting the Community Engagement team
• Organizing community engagement events and liaising with
stakeholders
• Handling Marketing and social media.

Company industry:
Higher Education

COMMUNITY ENGAGEMENT MANAGER

October 2019 - January 2024

Sharjah Maritime Academy,

Sharjah, United Arab Emirates

October 2019 - January 2024

• Directed comprehensive community relations strategy, managing annual budget and leading
member cross-functional team to execute annual stakeholder engagement initiatives
• Orchestrated high-profile events annually including maritime conferences, industry forums,
and government partnership ceremonies, attracting 5, 000+ participants and generating
significant institutional brand visibility
• Cultivated strategic relationships with government entities, private sector partners, and
international maritime organizations, resulting in formal partnerships and collaborative
agreements
• Transformed digital presence through integrated marketing campaigns across social media
platforms, increasing online engagement by 340% and establishing the academy as a regional
thought leader in maritime education
• Developed and implemented stakeholder engagement frameworks aligned with institutional
strategic objectives, resulting in 45% increase in industry collaboration and 30% growth in
student placement rates

Company industry:
Higher Education

Head of HR Department & Deputy Head of IT Department

October 2014 - October 2019

Port of Fujairah,

Fujairah, United Arab Emirates

October 2014 - October 2019

• Managing HR and IT functions
• overseeing security operations and HR policies
• Ensuring legal compliance and maintaining employee
benefits

Company industry:
Public Administration

Head of Gatepass, Human Resources , Administration & Students Affairs and Scholarships

September 2009 - June 2019

Port of Fujairah

Fujairah, United Arab Emirates

September 2009 - June 2019

 Maintains the work structure by updating job requirements and job descriptions for all positions.
 Maintains organization staff by establishing a recruiting, testing, and interviewing program; counselling managers on candidate selection; conducting and analyzing exit interviews; recommending changes.
 Prepares employees for assignments by establishing and conducting orientation and training programs.
 Maintains a pay plan by conducting periodic pay surveys; scheduling and conducting job evaluations; preparing pay budgets; monitoring and scheduling individual pay actions; recommending, planning, and implementing pay structure revisions.
 Ensures planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counselling employees and supervisors.
 Maintains employee benefits programs and informs employees of benefits by studying and assessing benefit needs and trends; recommending benefit programs to management; directing the processing of benefit claims; obtaining and evaluating benefit contract bids; awarding benefit contracts; designing and conducting educational programs on benefit programs.
 Ensures legal compliance by monitoring and implementing applicable human resource federal and state requirements; conducting investigations; maintaining records; representing the organization at hearings.
 Maintains management guidelines by preparing, updating, and recommending human resource policies and procedures.
 Maintains historical human resource records by designing a filing and retrieval system; keeping past and current records.
 Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
 Completes human resource operational requirements by scheduling and assigning employees; following up on work results.
 Maintains human resource staff by recruiting, selecting, orienting, and training employees.
 Maintains human resource staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results.
 Contributes to team effort by accomplishing related results as needed.
 Implements, coordinates, directs and maintains Foundation scholarship program, including preparation of new scholarship agreements, maintenance and monitoring of existing scholarship agreements and maintaining regular contact with Universities and students.
 Acts as liaison between faculty/staff, students and the public to provide information and resources regarding scholarship activities and programs.
 Prepares scholarship application process for students and coordinates scholarship application reading and scoring.
 Supports the Scholarship Committee in planning and conducting the annual Scholarship Reception.
 Assists other Foundation staff in office computer operations and database input, responds to questions/problems on system and software procedures and coordinates design and maintenance of Foundation scholarship Program.
 Devise creative, cost-effective incentives & morale-boosting programs to increase employee satisfaction and productivity along with line managers. Deliver trainings and carry out induction programs for new hires.
 Recommend several cost effective initiatives to minimize administration expenses while maintaining systematic record of expenses incurred.

Company industry:
Maritime & Marine Engineering
Job role:
Administration

Head of Scholarship Program

October 2014 - January 2019

Port of Fujairah

Fujairah, United Arab Emirates

October 2014 - January 2019

• Implementing and promoting the scholarship program
• Recruiting and training scholarship selection committees
• Maintaining scholarship program and evaluating it annually

Company industry:
Shipping

HEAD OF HUMAN RESOURCES & DEPUTY HEAD OF IT OPERATIONS

October 2014 - January 2019

Port of Fujairah

Fujairah, United Arab Emirates

October 2014 - January 2019

• Led HR transformation initiative for 500+ employee organization, achieving 28% reduction in
turnover through implementation of comprehensive talent management framework including
succession planning, performance management, and employee development programs
• Managed AED 10M annual HR budget, implementing cost-optimization strategies that
reduced operational expenses by 15% while maintaining service quality and employee
satisfaction
• Designed and executed recruitment strategy for critical positions, reducing time-to-hire by
35% and establishing talent pipelines with leading universities and professional associations
• Ensured 100% compliance with UAE Federal Labor Law, MOHRE regulations, and
international HR standards through policy development, training programs, and regular
compliance audits
• Concurrently oversaw IT infrastructure and cybersecurity operations, managing AED 12M
technology budget and leading 10-member technical team responsible for network security,
access control systems, and business continuity planning
• Implemented enterprise-wide IT security protocols and disaster recovery procedures,
achieving 95 % system uptime and zero security breaches during tenure

Company industry:
Shipping

HEAD OF SCHOLARSHIP PROGRAM

October 2014 - January 2019

Port of

Fujairah, United Arab Emirates

October 2014 - January 2019

• Managed AED 8M scholarship portfolio benefiting 50+ students annually, establishing
partnerships with educational institutions and corporate sponsors
• Increased scholarship applications by 85% through strategic outreach campaigns and
partnership development with secondary schools across UAE
• Developed selection criteria and governance framework, recruiting and training members
evaluation committee comprising academic leaders and industry experts
• Implemented program impact assessment methodology, achieving 92% scholarship
completion rate and 87% graduate employment rate in relevant fields

Company industry:
Shipping

STAKEHOLDER ENGAGEMENT SPECIALIST

November 2009 - January 2014

AD Ports- Zayed Port,

Abu Dhabi, United Arab Emirates

November 2009 - January 2014

• Led and executed stakeholder engagement strategies to ensure effective communication and
collaboration across communities, cruise lines, tourism bodies, port users, and regulators.
• Balanced competing stakeholder interests by facilitating dialogue, resolving conflicts, and
aligning operational objectives with community and regulatory expectations.
• Built and maintained long-term relationships with key external stakeholders, proactively
addressing issues to protect the ports reputation and social license to operate.
• Monitored stakeholder sentiment, identified emerging risks, and provided strategic advice to
senior leadership to support informed decision-making.

Company industry:
Business Support Services

HEAD OF GATEPASS OPERATIONS & NETWORK ENGINEER

August 2002 - October 2009

Port of Fujairah,

Fujairah, United Arab Emirates

August 2002 - October 2009

• Managed critical port security infrastructure including access control systems, CCTV
networks, and biometric authentication platforms serving 6, 000+ daily port users
• Led 10-member technical operations team responsible for network infrastructure
management, system administration, and IT support across port facilities
• Designed and implemented network architecture upgrades that improved system reliability by
45% and reduced security incident response time by 60%
• Established preventive maintenance protocols and service level agreements, achieving 90%
system availability and supporting uninterrupted port operations

Company industry:
Public Administration

Head of Gatepass

January 2002 - October 2009

Port of Fujairah

Fujairah, United Arab Emirates

January 2002 - October 2009

• Managing IT systems installations, troubleshooting, and
maintenance
• Providing network support and IT solutions
• Leading a team of IT professionals

Company industry:
Security & Fire Systems

IT Network Engineer

August 2002 - September 2009

Port of Fujairah

Fujairah, United Arab Emirates

August 2002 - September 2009

 Devise and maintain office systems, including data management and filing ensuring confidentiality. Use own initiative to undertake action to minimize disruption to the scheduled workload.
 Analyse performance of Helpdesk activities and document resolutions, identify problem areas, as well as devise and deliver solutions to enhance quality of service and prevent future problems.
 Investigate and diagnose network problems, collecting IT usage stats, making recommendations for improving the companys IT systems and carrying out routine configuration and installation of IT solutions.
 Actively utilize all available tools and processes in identifying the root of all technical problems and generate effective solutions.
 Carry out proper maintenance of hardware and software in order to enhance the value-return of all IT assets of the company.
 Consult and coordinate with various teams and enter research if required to provide the best quality of support and resolution to customer complains.
 Divulge knowledge and expertise in IT Disaster Recovery Planning. Manage the IT budget and budget progress with management approval.
 Accountable for effective provisioning, procurement of IT equipment and consumables by coordinating with vendors and suppliers.
 Deliver leadership and Team Management functions like tasking, delegation, monitoring, feedback, skill upgrade, competence management, career planning, motivation and mentoring.

Company industry:
Maritime & Marine Engineering
Job role:
Information Technology

OPERATIONS COORDINATOR

January 1989 - January 1997

Texas Oil & Gas,

Texas, United States

January 1989 - January 1997

• Provided administrative and coordination support to operations teams across onshore
facilities and office-based functions within a large-scale oil and gas organization.
• Assisted with documentation management, internal reporting, and record-keeping in support
of compliance and safety administration processes.
• Supported logistics coordination and procurement-related follow-up activities under the
supervision of senior technical and operations personnel.

Company industry:
Oil & Gas

Education

Swiss Business School

April 2024

April 2024

Master's degree, International Communication

Switzerland

University of Dubai

December 2018

December 2018

Diploma, Human Resources Managment

United Arab Emirates

GPA (percentage): 98%

GPA (percentage): 98%

Dubai University

August 2018

August 2018

Diploma, Human Resources Management

United Arab Emirates

Higher Colleges of Technology

June 2002

June 2002

Bachelor's degree, Business Information Technology

United Arab Emirates

Skills

Working Under Pressure
Expert
Working Under Pressure
Expert
Creativity
Expert
Creativity
Expert
Teamwork
Expert
Teamwork
Expert
Training
Expert
Training
Expert
Communications
Expert
Communications
Expert
COUNSELING
Intermediate
COUNSELING
Intermediate
CONTRACT MANAGEMENT
Intermediate
CONTRACT MANAGEMENT
Intermediate
Organizational Development
Intermediate
Organizational Development
Intermediate
Problem Solving
Expert
Problem Solving
Expert
Teamwork
Expert
Teamwork
Expert
Marketing
Intermediate
Marketing
Intermediate
Negotiation
Intermediate
Negotiation
Intermediate
Business Development
Intermediate
Business Development
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
JOB INTERVIEWS
Intermediate
JOB INTERVIEWS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SCHOLARSHIP OF TEACHING AND LEARNING SOTL
Intermediate
SCHOLARSHIP OF TEACHING AND LEARNING SOTL
Intermediate
SUPERVISION
Intermediate
SUPERVISION
Intermediate
PHYSICAL SECURITY OPERATIONS
Intermediate
PHYSICAL SECURITY OPERATIONS
Intermediate
ADMINISTRACIóN DE BENEFICIOS
Intermediate
ADMINISTRACIóN DE BENEFICIOS
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
C++
Intermediate
C++
Intermediate
COACHING
Intermediate
COACHING
Intermediate
COLD FUSION
Beginner
COLD FUSION
Beginner
CONFERENCES
Intermediate
CONFERENCES
Intermediate
CONSEJERíA
Beginner
CONSEJERíA
Beginner
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
Administration
Expert
Administration
Expert
Management
Expert
Management
Expert
Customer Service
Expert
Customer Service
Expert
CHANGE MANAGEMENT
Intermediate
CHANGE MANAGEMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
HUMAN CAPITAL MANAGEMENT HCM
Intermediate
HUMAN CAPITAL MANAGEMENT HCM
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL AWARENESS
Intermediate
ORGANIZATIONAL CHANGE MANAGEMENT
Intermediate
ORGANIZATIONAL CHANGE MANAGEMENT
Intermediate
REGULATORY COMPLIANCE
Intermediate
REGULATORY COMPLIANCE
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
STAKEHOLDER ENGAGEMENT
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate

Languages

Arabic
Expert
English
Expert
Urdu
Beginner

Memberships

WISTA - WOMEN IN SHIPPING TRASNPORT ASSOCIATION

SUPPORTING WOMEN IN MARITIME INDUSTRY

April 2025

Training and Certifications

Training
Six Segma Green Belt

Hobbies

  • Reading