Marketing Specialist
Jazeera Airways
Total des années d'expérience :5 years, 3 Mois
Support the VP of Marketing and Customer Experience by managing Jazeera Airways' brand, marketing campaigns, content creation, and activation. This entails supervising the development and production of marketing campaigns tailored to Kuwait and outstation markets, facilitating outbound and inbound marketing activities, liaising with external vendors, promoting events, coordinating brand awareness and marketing initiatives, managing social media channels to reach the target audience, and assisting in analysing marketing data for insights.
- Supported Marketing Department operations, including organising and attending branding, promotional campaigns, and trade show events in Kuwait.
- Assisted in the overall development and execution of marketing campaigns to drive brand awareness and lead generation.
- Collaborated with Sales and Revenue Management teams to contribute to the development of effective marketing campaigns.
- Assisted the Brand Manager with contract negotiations and independently facilitated smaller sized contract negotiations for newspaper and radio advertising.
- Served as the primary point of contact for branding and marketing related requests for local and outstation teams.
- Created and managed project traffic workflow for Graphic Designer to handle internal department and outstation requests.
- Supervised design development, production and delivery of print and digital materials.
- Responsible for magazine development and distribution onboard all aircraft by coordinating with the magazine publisher to ensure relevant content selection, proof reading, adherence to brand guidelines and design specifications are met.
- Organised and led internal Cabin Crew Customer Feedback Research.
- Managed giveaways including ordering, inventory, stock management and budget.
- Established good rapport with various local and international companies to negotiate favourable market rates.
- Managed updating content for the website and mobile application, including design interface, by working closely with the IT team and external agency.
- Supported video and photography productions.
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