Creative Director / Adverting Consultant
Tree-AD Consultants
Total des années d'expérience :28 years, 4 Mois
Consultant in Communication and Advertising Design and Branding for several advertisers : Pharmaceutical laboratories THERA, Tunisie Ouate, Taha Voyages, KIA corporate, RE / MAX, W-Wear.
As a Creative Director, I am responsible for the big ideas—and the execution of creative—in all kinds of spaces. I am a team player, I have the ability to think cross-platform, develop concepts and designs, partner with other creatives, and collaborate.
Responsibilities:
• Responsible for the creating, concepting and copywriting of integrated campaign strategies and communications
• Responsible for inspiring and managing Copywriter and Art Director teams and direct reports
• Ensures concepts and copy created are on-strategy and cost-effective
• Contributes to the development of copy for new business pitches
• Recommends improvements and changes to the agency’s processes and procedures and employs best practices
• Stay on top of the latest trends in digital and traditional marketing
• Ensures creative is on strategy and includes all required messaging.
Main Clients : Arab Bank, KIA, HONDA, KIABI, Hyundai Truck, Arab, Arab Tunisie Leasing,
The Tunisian-German cooperation, Evertek mobile, Zitouna Bank, Henkel ( COMBAT, PRIL, MIR, ...), Astral, etc...
- First manager of FCA DZ : a full service brand Advertising Agency
- Council, & strategy
- Advertising solutions
- Events, PR,
- BTL, ATL
- Sell Promotion actions,
- TV & Audio production,
- HR & finance
- Main clients : Fujitsu siemens - Shell - IMM tracks & pick up - Seb - Burn -
- Management of the creative Team
- Development of creative strategy
- More implication in the business of the agency
- Participation in the development of strategic recommendations
- Presentation of the advertising projects...
- Main Clients : Renault - Djezzy - Sanofi - EIIC - Nescafé - Nestlé water
Senior Art Director, then Creative Director in FCA! Tunisia / FCA! Algeria, Responsible of the creative work of our clients : Henkel ( Nadhif (persil) - Dixan - Mir - bref - Xtra - Citrol - Vademecum - Glatt - Schwarzcopf - Brillance - Gliss - Taft...) La Vache qui rit - Siemens Fujitsu - siemens corporate - Nissan - mineral water Marwa - Copy book Seleta - Fipa : Tunisian foreign investment promotion agency - SUMITOMO tires - Champion supermarket - Astral - ATB bank - LG mobile... I participated at all the competitions of FCA! and those of our other Agency Publicis Impact in Tunisia and Algeria, and I had to conduct TV projects of the two agencies : Nescafe TV ads - Boga Tv ads (it's a local soft dink) - Diari ( a local food) - Spiga ( pasta) - Persil - Marwa - Selecta - GNV - ATB.
I worked with KNRG SAATCHI & SAATCHI as art director and responsible of the creative work of Tunisair : (Print - Tv ) - IBM - Peugeot
in the same time I had to work with our other agency KNRG Saatchi & Saatchi Casa Blanca : TV ads & print ads of P&G ( Ariel - H&S - Pantene - pampers ) - Méditel GSM
I worked with Impact as graphic designer and I Created TV ads & print ads for important brands like coca cola - Fanta - Nestlé- Kenwood - Diari - Spiga - Marwa...
My first experience in advertising was with Mc cann Erickson, my job was illustrator & TV story boarder, 3 TV ads : Nesquick - Maxo chocolate & Saida chocolate
Doctorate in Aesthetics and Art Practices, Design Theory Option - ISBAS - University of Sousse. > Thesis title : La question de l’analyse et de l’interprétation de l’image photographique communicationnelle politique – le cas de Bourguiba / The question of the analysis and interpretation of the political communicational photographic image – the case of Bourguiba.
Master in Esthetics and practices of visual arts - Mention : very good
After 5 years studies ( university), I had the "Maîtrise" ( High Diploma ) in science & technics of art - specialty : Graphic design and visual communication
After 7 years studies in secondary school, we had to pass a national exam : the baccalaureate