Obaid Rehman

Business Development
• Responsible for capital market development by focusing on growth in retail & corporate investor base and by listing of equity & debt securities on the exchange.
• Focus on bringing new UINs (investors) to the exchange, conduct business meetings with prospective local & international portfolio managers to promote products & services and address concerns aiming to bring new investments.
• Provide support to Brokerage houses, conduct one-on-one meeting with their management team, study their business models, identify gaps and recommend new strategies for improvement. Also, provide support by training & development of key resources that can lead towards attainment of overall growth objectives of PSX.
• Liaise with all stake holders, including chamber of commerce & other business associations to identify new business opportunities - including new markets & growth areas.
• Lead the Financial Literacy Initiative and focus on developing a financially literate investor base by engaging the Brokerage Firms, Corporates, Associations & Chambers.
• Provide and identify individuals for high-profile executive speaking engagements and PSX visits for GONG ceremonies through leadership platforms.
• Responsible for Sustainable Development Goals (SDG) adoption, reporting and development of listed companies in the Exchange.
• Initiated research project on study of low investor base in the capital market of Pakistan and based on findings developed a three-year roadmap targeting substantial increment in UINs (investors) for the exchange.
• Conduct seminar & sessions for investor awareness in educational institutes, chambers & other professional forums highlighting investment avenues, stock investments as an asset class for long term investments, listing, building diversified portfolio and other related concepts.
Brand Communications
• Lead the brand communications team and manage the Brand image, corporate identity & PR for the organization.
• Responsible for development of marketing communications plan including strategy, goals & budget.
• Create and maintain a favorable public image for the organization by communicating programs, accomplishments and/or points of view. Coordinate all public relations activities. Create content for press releases, byline articles and keynote presentations.
• Check and manage content produced for website and social media channels. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Supervise all Business as usual (BAU) elements such as Marketing SMS shots, E-mailers, Flyers, E-banners, Backdrop, all in-house adapts etc. to ensure smooth completion and manage the deliverables in a timely manner and ensure Brand consistency and guidelines implementation in all communication
• Ensure all product collaterals and stationery items are smoothly produced while staying and keeping the business abreast with competitive marketing activities.
• Onboarding & management of PR, digital and marketing agencies.

Successfully implemented and launched BOP’s Branchless banking business in 2016.
•Launched bank’s first Mobile Banking platform in 2017.
•Closely worked with Govt. of Punjab & launched 2nd largest disbursement program of the country after BISP and issued over half-a-million wallets within a span of just 2 years.
•Launched multiple financial aid programs of different dynamics with Punjab Govt. namely, disabled program, stipend program, brick kiln workers program.
•Worked with Poverty Alliance Welfare Trust (PAWT) a subsidy of UNDP in north Waziristan by providing them cash disbursement solution for disbursement of funds to displaced residents of Waziristan.
•Enabled BOP to become the only bank in Pakistan with multiple telcos as its Super-agents.
•Achieved customer base of 35, 000 Mobile Banking subscribers within first year of Launch through effective marketing & product management.
Responsibilities
•Responsible for product development, formulation of SOP’s & operational workflows, and launch of new products on Branchless Banking & ADC Platform.
•Responsible for managing & executing marketing plan of E-banking business in collaboration with Ad & Media agencies for the whole year.
•P&L responsibility for Mobile Financial Service i.e. own the product and customer pipeline for Mobile & Branchless Banking including payments/collections, G2P and corporate solutions.
•Responsible for creation and management of design, delivery & product life cycle plans for branchless & mobile banking along with managing cross functional teams to execute initiatives on time, on budget and with quality.
•Establish partner alliances (banks, non-banks, technology service providers) and create new business opportunities for G2P & other corporate programs.
•Develop road maps for Projects, monitor daily activities & volumes to ensure alignment with monthly & yearly financial targets.
•Manage the strategic framework for partners / enablers to sustain competitive advantage and formulate agreements between Bank and Telecom partners, Technology Service Providers, and other vendors.
•Oversee technology side to ensure product features are delivered as per requirement. Review system UAT's on each new release to ensure process compliance and operational excellence.
•Review and provide input in the development of propositions and business cases for up-to-date innovations and provide recommendations to Head Branchless Banking.
•Ensure proper communication of the processes and policies to channels, liaise with MFS teams to ensure process compliance as per regulator & client’s requirements.
•Develop proposals, sales pitch & presentations for Government & Corporate Clients.
•Plan and manage the human and material resources of the division to optimize performance, morale and enhance productivity.
•Prepare/compile periodic activity and performance reports for Senior Management.
•Prepare & provide trainings to staff on product and compliance issues.

UBL Fund Managers

Throughout the year launched successful campaigns that increased sales volumes; by managing Ad & Media agencies, liaison with art designers, copywriters, while managing different other freelancers, printers & OMA’s / Vendors.
•Successfully ensured proper brand visibility at 14, 000+ retail outlets. Installed 600k sq.ft fascia and 8k other boards countrywide, while keeping an eye on trade marketing budget.
•Planned and conduct 34 simultaneous agent meet-up events in Dec 2011, and 46 events in Dec 2012, which result in an increase of motivation among retails and eventually result was tremendous increase in volumes.
•Received certificate of appreciation in December 2011 from Group Head, Branchless and E-banking for the remarkable performance shown throughout the year.

Take care of Branding for UBL Branch network of 1300+ branches & positioned UBL as top local bank through various Outdoor & BTL Campaigns.
•Re-Structured the whole process of Branch Branding, and reduced TAT from 45 days to just 16 days.
•Formulate MIS that helped all the stake holders to improve performancein their functions.
•Took initiatives that can make impactful reduction in cost and despite of increase in cost of marketing material, proposed less budget for 2014 then 2013.
•Proposed an automated branch branding system that got approved by senior management.

Successfully increased portfolio size from 1.3 billion to 2.1 billion in just 7 months.
•In conjunction with the Branch Manager and Marketing, ensure effective implementation/rollout of relevant marketing and promotional activities for customer acquisition and retention.

Performed exceptionally in assigned role and got promoted as Manager in just 10 months.
•Consistent delivery of sales targets, with a view to remain at par with the monthly target.