Olesea Babenco

• Outreach to potential and existing stockists worldwide for two AW sales campaigns for the Mary Katrantzou luxury fashion brand
• Supporting campaign management and optimisation across multiple channels
• Assisting sales manager with appointments during sales campaigns
• Business development and sales activities: researching prospects, leads and business opportunities, cold calling, external emails, preparing proposals
• Chasing payments from previous and current seasons
• Sales analysis

"UB FB Trade" Ltd (Bacardi-Martini; Diageo; Brown-Format)
Chisinau, Moldova; Kiev, Ukraine


• Overseeing “Brown-Forman”, “Bacardi - Martini” and “Diageo” brands key initiatives such as: advertising and media, brand platforms and sponsorship, engagement platforms, PR activities, brand visual identity, experiential and digital marketing as well as content and events
• Building effective relationships with agencies, headquarter organisations and partners to deliver world-class assets
• Creative champion for the “UB FB Trade Group” Ltd team, helping in elevation of the creative quality and innovation of the "Brown-Forman”, “Bacardi - Martini” and “Diageo” brands as well as accelerating creative leadership across the Spirits industry in Moldova
• Assisting with the development, curation and dissemination of best practice communication initiatives throughout "Brown-Forman”, “Bacardi - Martini” and “Diageo” brands
• Leading the press office as an integrated part of the UB FB Trade Group LTD Communications department, encompassing media enquiries, issues management and targeted media engagement
• Leading the strategic planning and development and execution of all PR activity based in Republic of Moldova.
• Collaborating with an internal PR team and external PR agencies in order to deliver ground breaking communication campaigns which contribute to the company's commercial success
• Directing all music and events partnerships for the "Brown-Forman”, “Bacardi - Martini” and “Diageo” portfolios in Moldova
• Curating end-to-end project management and hosting of corporate and hospitality events while delivering greatest customer experience

Autospace SRL BMW AG,
Chisinau Moldova; Bucharest, Romania


• Executing corporate communication strategies and developing effective communication plans together with the marketing team
• Supporting in-house PR function and writing various PR materials
• Monitoring media coverage and compile briefing books
• Field media calls; provide “on the record” corporate responses and redirect inquiries when appropriate
• Developing, cultivating and coordinating proactive and reactive communications with all the targeted media channels and within the industry landscape
• Interacting with the media in a proactive and responsive manner in order to generate publicity opportunities for the BMW brand
• Coordinating and planning media activities at auto shows and corporate sponsorship events
• Delivering various event solutions for the Autospace SRL ensuring they are arranged and delivered on brief, time and budget
• Directing and hosting various corporate and hospitality events

• Assisting with the development and execution of media, marketing and PR plans
• Developing, writing and distributing approved press releases
• Making suggestions, creating and continuously updating the elements to include in a formal press kit
• Assisting in the organisation of small and large scale events
• Managing media lists/contact database
• Creating monthly reports, monitoring media and clipping placements in a timely manner
• Maintaining social media platforms including Facebook, Instagram and Twitter
• Conceptualising creative social media campaigns that tie back to PR and marketing efforts
• Pulling and trafficking samples, as well managing inventory
• Working closely with the media in order to ensure product placement within various magazines, newspapers and websites
• Working closely with managers and agents of various celebrities in order to secure gifting opportunities and product placements

• Responsible for digital marketing and social media at Warehouse Project including promoting new events to customers and clients to improve the clubs visibility and increase the revenue stream

• Responsible for supervising the marketing, social media and artwork for many of the Mama & Company shows
• Scheduling and managing several clients to deliver successful shows
• Worked across MAMA festivals (Global Gathering, Wilderness, Lovebox, Great Escape) and venues (HMV Forum, Jazz Cafe, The Garage, The Borderline, Heaven, G-A-Y and Barfly Camden; the HMV Picture House in Edinburgh, the HMV Ritz in Manchester, and the HMV Institute in Birmingham)
• Working directly with artists and artist managers in order to organize and promote different Mama & Company events/shows