Event Manager
Reed Exhibitions
مجموع سنوات الخبرة :10 years, 11 أشهر
Develop and execut marketing and brand strategy and project plan of the events in Saudi Arabia and UAE. managed international team of 7-10 people
Responsibilities:
• Strategy
Developing and executing brand / product strategy
Managing project plan
Research and market analysis / segmentation / target groups / competitors analysis
Developing and monitoring business partnerships
Supplier Management
Verification and execution control of the marketing and media strategy and plan
• Customer Focus and Business Development
Relationships management
Key accounts management
Database and CRM
Sales process
• Team Management
Recruit, motivate and empower the team
Manage matrix structures
Develop Sales incentives schemes
Demonstrate effective leadership
• Financial Control
P/L Responsibility
Accountability
Credit control
Purchasing process
Sales and purchase ledger
Quarterly budget forecasting
Reporting
• Communications
Write marketing & PR strategy and develop objectives for a range of shows
Monitor marketing team in developing PR and Creative Agency briefs
Establish and maintain relationships with relevant industry trade publications
Supervised a marketing team and implemented marketing strategy of 5 events in Saudi Arabia working remotely from the UAE office
Achievements:
• Over 20% increase in Exhibitor satisfaction with the quality of visitors
• Around 30% increase in number of trade visitors attending the events
• Pre-registered visitors conversion rate increased by 15%
• Professional marketing team was built in 2 years
Responsibilities:
• Marketing administration / planning / team management
Preparing and implementing marketing strategy for events
Implementing and managing the 52 Week Marketing Plan
Implementing and managing marketing reviews and reports
Monitoring marketing barters agreements and deliverables ready for audit
Copywriting - English and Arabic. Management and proof read
Supplier Management
Developing and presenting event media and communications plans
• Customer and market intelligence
Internal and external market research. Working with leading research partners
Exhibitors, Visitor and Media surveys onsite
Detailed onsite research (Satisfaction, Conversion, Loyalty)
• Media - Digital / Social / Broadcast
Website and Social Media management
Content Management
Work with PR and media agencies to secure publicity and market reports
Digital Media partnerships
Television and Radio partnerships
SMS / Fax campaigns
Outdoor campaigns
• Data Management
Managing data volume via 365 data collection - Paid For / Barter / Forms / Competitions
Data cleaning, verification, segmentation
Managing data collection forms and formats
• Digital Marketing
Increase stream of digital media solutions (Online advertisements, direct emailing, e-newsletters, website banners, mobile applications)
Support sales teams to increase e-revenues with supporting marketing materials and customized packs
• Marketing Budget Management and Cost Control
Budget Forecast ( detailed Spend)
Actual against budget as events progress
Budget administration: LPO / invoice received / invoice paid
Marketing Strategy, Consumer Behaviour, Marketing Communications, Research, Retail Strategy, Organisational Behaviour, Accounting