General Manager
GE Healthcare - United Arab Emirates
مجموع سنوات الخبرة :24 years, 10 أشهر
An executive and board member leading GE Healthcare franchise of 108 M$ business in Eastern Growth Markets; ME, Levant, Pakistan and Iran. Reporting to the worldwide LCS President & EGM President. Leading 9 directors & a direct GE team of > 60 plus >100 indirect
I Provide the overall direction of the franchise with full P&L, culture, equity and people responsibility
• Engineered 3 business models transforming head wind market dynamics into tailwinds.
• Created 2 new revenue streams; adding 5 M$ per annum
• Unleashed potential of 2 business units adding 6 to 10 M$ / annum with no additional headcount
• Restructured team into specialized commercial model saving 14% base cost, closer to customers & +5 points win rate
• Boosting JV (confidential)* with a government, estimated to enhance productivity and reducing manufacturing costs.
I`m open to discuss new career opportunities as been informed the role is subject to redundancy within few months merging the franchise with a bigger one saving costs.
A senior Leader of Siemens Healthineers 100 M$ business in assigned countries within ME, South and East Africa. Reporting to IVD VP & Siemens CEO. Leading a team of 8 Business managers, Commercial, finance controllers, CRM, Quality & regulatory, business development & >100 indirect
I provide the full direction of the franchise including strategic operational plan, resources allocation, channel management, budgeting, P&L.
• 20% CAGR Revenue growth & 28% CAGR operating profit
• 100% Past dues target achievement & managing 1.76 working capital ensuring optimal cash flow.
• Innovated 3 new business models, contributed to 20% of revenue and 25% of profitability
• Restructured team to come closer customers reducing base cost by 10%
• Awarded highest EMA comparative growth in FY16 & FY17. World’s highest growth in Q1 FY19!
• Awarded CEMEA best team leadership in FY16
• Built culture of trust, ownership, horizontal collaboration and focus
• Built new markets adding 5 pts points of revenue & 2 points of profit growths
• Lead my teams to be the first team to launch many products in the World`s first and sometimes the world`s only!
• Guided the team to develop a decision making supporting tool, improving agility and helping leaders to decide with more confidence.
Anglo Arabian Healthcare is a 1.3 billion AED healthcare management company acquiring, merging and operating wide network of hospitals, clinics, pharmacy, Medical insurance facilities, CME and diagnostic centers in ME and North Africa.
I managed overall business as an executive board member leading the franchise in MENA region.
• I Launched 3 new business segments driving EBITDA
• Built 3 strategic alliances reducing costs & propel revenues
• Integrating AXA insurance company enhancing portfolio and product mix.
Becton Dickinson, is one of the biggest multinational global medical companies Leading business scope for medical equipment, automation, IVD and Imaging.
I lead the integration and business setup of the newly acquired franchise in MENA region
• I expanded business in 18 new countries & vertically grow business in 4 additional countries
• I built a team of professionals (sales, marketing, clinical, biomedical engineers, etc.) and a network of business partners and distributors.
• I grew revenues from 1 to 14 M$, with 65% average operating profit
• 65% market share driven by strategic marketing initiatives changing the market perception toward cervical screening acceptance.
• I started the region first ever government adopted screening program through strategic alliances with:
- MOH governments in (UAE, Qatar & Saudi)
- Pharmaceutical companies to drive the public awareness including mass media programs
- Private laboratories; Al-Borg lab. to provide the technical expertise across many countries in MENA
• I developed the region first Cyto-pathology learning academy utilizing the developed key opinion leaders to expand differentiation and business accordingly.
• I`ve received the following awards:
- World`s fastest selling cyto-pathology lab automation
- Creating and managing the world’s role model partner management system; adopted by BD as a standard
- Nominated the company as the partner of choice 2012/2013 for Abu Dhabi health authorities
• I drove new market creation program for existing portfolio; generating 2% incremental revenues adding 5 points of profitability gain.
• I managed to lead brand activation, successfully selling the region`s 1st, 2nd, and 3rd cyto-pathology imaging solution.
The world`s biggest multinational medical equipment’s` co. for Advanced wound management
• I grew business by 80%; overachieving the targets driven by:
- Re-launching existing products
- Market expansion, differentiation and developing customer loyalty; establishing the 1st Saudi wound care academy
World`s 4th biggest multinational pharmaceutical co.
I managed to drive a paradigm market shift into new perception in treating Asthma. This resulted in successful launch of the product helping the sales team to secure 70% market share with 80% profitability!
Awarded best marketer for 2006 & 2007
NOVARTIS is the World`s 3rd biggest pharmaceutical company.
• Awarded country best consistent achiever for 2001 & 2002 growing revenues by +60 with highest market share (IMS)
• I Set a record in selling the category most expensive products to MOH.
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