Account Executive
ethos interactive
Total years of experience :12 years, 10 Months
• Establish partnerships and manage client/stakeholder relations
• Manage client online performance through configuring, tracking, and analysis of online operations by employing a wide spectrum of web analytics features
• Manage website navigation, usability, functionality, and brand impact
• Help clients effectively manage customer relationships by managing branding, editorial content, page optimization, and traffic monitoring
• Develop client media strategy, conduct multi-sector media research and placement negotiations, and assist in formulating the online media plan
• Launch and optimize online media/ad campaign and manage creative content
• Manage and follow up campaign execution, ad delivery and tracking, reporting and analysis
• Manage, with a team, user interaction, information architecture, site design and development
• Full-spectrum project and strategic web content system management
• Manage search engine marketing: on-page optimization, link development, market/ competition study, and SEO customization
• Manage and develop client social media planning, social channels build up and management, impact and conversionn