عمر Gull

Heading the international marketing for Asia, Africa and Europe markets. Business strategy, campaign planning and execution for these markets. ideation, planning and strategising of all marketing campaigns including branded residences (Fendi, Versace, Bugatti, Trump, Tiger Woods and more)

I am responsible for Pan-India marketing and brand management of 24K, luxury products by KPDL. Along with that, I also head the pan-India marketing for expansion into emerging marketing. Another role that I head here is Digital marketing, for which I take manage the communication for all product categories. My role includes formulating business strategy & planning, Media & Communication, Branding, PR, Advertising, Strategic Management, Digital Marketing and Sales promotions. Achievements: • Designing and implementation of real estate eCommerce portal, ‘booking.koltepatil.com’, to encourage online transactions. With eCommerce algorithms and analytics, first campaign resulted in 305 transactions and a revenue of 150 Crore plus in just 8 days. • Planned and executed the the largest single builder expo, Nest Fest 2015, which resulted in over 1150 bookings in 3 days. Managed and led a 360 degree campaign across India. • Successfully designed and implemented the lead management and marketing automation system to oversee the entire sales life cycle enabling the management to listen, monitor and analyze the entire transaction. • Design and development of Loyalty and Referral program along with interactive smart phone application to drive referral program and activating brokers from different markets • Planned and executed the the largest single builder expo, Nest Fest 2015, which resulted in over 1150 bookings in 3 days. Managed and led a 360 degree campaign across India by effective use of advertising (Print, Outdoor, Radio & TVC), PR, digital marketing, • Reducing the marketing spend by over 33% by aggressive usage of digital marketing for lead generation. • Design and development of Broker application and innovative business model for channel partners. • Increased sales through online channel from 3% to 35% in 9 months.

I was responsible for Pan-India marketing of Gera Developments’ Residential & Commercial projects. This also included formulating business strategy & planning, Media & Communication, Branding, PR, Advertising, Strategic Management and Sales promotions. Achievements: • Established online sales channel by strong focus on digital marketing and online lead generation resulting in 30% of total revenue through this channel • Successfully re-branded Gera Developments and positioned it into the luxury segment. This was required because Gera Developments, for the first time, was coming up with a ticket size of Rs. 5 Crores. • Doubled the broker channel business in less than 2 months Organized Gera Developments’ first broker meet, which has been the biggest broker meet in west India, with the presence of over 500 brokers. • Started and led Corporate Communications and Public Relations department and that resulted in a total media share of 35% in the markets that the brand was present in. • Enhanced Consumer experience to a new level by the use of innovative and interactive surface technology & augmented reality along with on-site experiential marketing. • Automated the lead generation and lead management system with high focus on automation of entire life cycle of the lead. Established QA & QC mechanism to monitor and continuously improve the quality • Use of cutting edge technology for CRM to increase real time interactivity and enhance consumer experience by development of smart phone application. This will also be used to establish and drive the referral sales channel

I headed South India marketing efforts. During my tenure, I have worked all across the country and handled most of the key accounts. My responsibility included brand management of JLL, internal and external communications as well as developing BD Pitches. Besides that, my responsibilities also included 360 degree marketing of retail & luxury residential clients by advertising, PR, digital marketing, events & activations. During this period, I have done marketing consultancy for over 28 properties which included Malls, Luxury Residential, Commercial and Golf Courses. I have worked with Developers like DLF, Ambience, Unitech, Island Mall Developers (Phoenix Market City), City Developers (Amanora), Brigade, Tata Realty, Elbit Plaza Centres etc.

Achievements:
• Achieved the highest footfall ever recorded in a mall in one day, which is, 3.46 lacs at City Center Mall, Raipur
• DLF City Centre Mall, DLF Grand mall & DLF Mega Mall were almost on the verge of shutting. With continuous marketing and customer centric events malls not only survived but started performing beyond expectations
• RFPs for which I developed proposals & business development pitches resulted in over 80% conversions.
• Developed and executed one of its kind retail design and marketing audit for future group brands and evaluated 9.3 million sq ft of retail space in a record time of 90 days. Led a team of 40 professions. This project was not being executed for 6 months because execution feasibility seemed difficult.
• Increased the non-leasing revenue of Ambience Malls by 400% by strong business development efforts.

I started working with Apaar as a Sr. Executive marketing. Absence of a marketing department and lack of guidance pushed me to learn on my own and I lead the marketing efforts of organization from the time it had 6 crores turnover to the time it was over 100 crores. Formed a team, led it and developed systems and processes for the department.

Mentor, Coach, Motivate, Support and supervise the sales executives. Carrying out team building activities, forecasting sales, drafting and evaluating sales reports. Also used to be in charge of quality analysis and monitoring.