Omer Elatrash

- Produce AI-powered visual and video ad creatives for SME clients using generative AI tools, delivering
campaign-ready assets (short-form video ads, branded content, Reels) at agency-quality and 60%+ faster
turnaround than traditional production workflows.
- Execute end-to-end Google Business Profile optimization and local SEO strategies, improving map pack
rankings and capturing high-intent local search traffic for client businesses.
- Script, produce, and platform-optimize Short-Form Video Ads (Reels, TikTok-style) tailored to audience
behavior and algorithm requirements, maximizing organic reach and paid performance.
- Implement AI-driven marketing automation workflows to streamline lead nurturing, email sequences, and
campaign reporting, reducing manual workload and improving response speed.
- Apply prompt engineering techniques to generate on-brand visual assets, ad copy variants, and creative
briefs, accelerating campaign ideation and production cycles.

- Managed full-cycle digital marketing for 4 concurrent client accounts, overseeing paid media, content
strategy, and brand positioning across Instagram, Facebook, and Google — driving an average 29% YoY
increase in online sales across the portfolio.
- Launched and continuously optimized Meta Ads and Google Ads (Search, Display, Video) campaigns
targeting local dining and retail audiences, achieving measurable CPA reductions through A/B testing of
creatives, ad copy, and audience segments.
- Planned and executed data-driven content calendars aligned with seasonal promotions, local events, and
product launches — contributing to 40% average QoQ engagement rate improvement across managed
accounts.
- Monitored and reported on KPIs including CTR, ROAS, reach, conversion rate, and customer retention
using Google Analytics (GA4) and Meta Business Suite, delivering bi-weekly performance reports with
actionable optimization recommendations.
- Designed and deployed loyalty campaigns, time-sensitive promotional offers (discounts, bundles, combo
deals), and retargeting sequences that increased repeat purchase rates and average basket size.
- Managed online reputation across Google My Business and social platforms — responding to reviews,
maintaining high customer satisfaction scores, and strengthening local SEO credibility.
- Produced 30+ monthly content assets per client using Canva and Adobe Express, ensuring brand
consistent visual identity across all platforms and campaign formats.