Marketing Manager - KSA and Bahrain
PERI
مجموع سنوات الخبرة :17 years, 2 أشهر
Business development
Leading business development activities including JVs, partnerships, new market segments and sales team to achieve targets. Planning and implementation of key sales plans, pricing and value added services to gain competitive edge.
Marketing research
Leading the teams with in-depth reports on opportunities in various market segments, competition monitoring, product development.
Corporate communication
Streamlining all internal and external marketing communication that is directly related to all stakeholders. All exhibition, workshops, media tours, technical editorial, Digital, print and social media content management, Policy communication, are used to maximize company exposure.
Corporate Marketing
Creating implementing Company corporate identity guidelines for all communication touch points. Creating and maintaining communication with target audience. Delivering on key values which our brand is associated with.
Business development activities which include creating new clientele in the eastern province.
Overlooking all commercial activities in terms of stock order reviews, review of daily sales reporting, monthly/quarterly targets. Liason with sales team to overlook commercial payments, cost control directives.
Chairing weekly sales meetings and monthly regional conference meetings to review and evaluate cross functional team leadership to ensure achievement of projected growth targets.
Overlooking all marketing activities which include creating marketing collateral, corporate communications, technical seminars, trainings and presentations, web based updates, Research activities such as customer satisfaction surveys, project tracking analysis, exhibitions, promotional items, competitor analysis, implementation of corporate identity guidelines.
Enhanced KPI reporting
Enhanced KPI reporting to monitor sales and operational architecture. This included CRM based tracking of projects and client information as well reporting on sales targets, product sale, margins, DSO, follow ups, category management as per B2B sales, Order tracking and delivery schedules.
New Business development
Lead team efforts in developing new channels of business in the Oil & Gas, Power, Water, Infrastructure & Chemicals sector which had were aimed at maximizing yearly targets.
Corporate Communication
Revamped corporate communication channels by improving and standardization of our communication touch points. This included creating corporate Identity guidelines for company logo, corporate colors, typography, letter papers format, business cards, leaflets, posters, brochures, outdoor advertising, expos and trade shows communication etc.
Public relations and Event Management
Ensuring that our products and services are properly lunched in the regional trade shows/conference/technical seminars, road shows etc.
Brand Management
Brand management, as a part of our marketing strategy I am at the front end in creating brand awareness in the respective markets.
Contract Management
Liasoned with all key leading authorities, contractors, consultants, contractors to complete registration, technical inquiries, seminars to maximize profitability.
Business development and performance indicators
Developed and implemented business development and expansion strategies not only increase market share but also profitability through short term and long term plans. Our standardized reporting and aggressive sales strategy was reflected in our € 72 million turnover.
Directed strategic marketing planning, budgets, brand strategy, brand performance, sales promo campaigns, internal and external corporate communication, corporate identity guidelines, research projects, complimentary items, customer training and exhibitions, local website web-hosting and updates, etc.
Maintained key relations with clients by offering them an unmatchable support services program that differentiated us from our competitors.
Selected Achievements
Overhauled all marketing and sales activities across 2 countries to realize full sales potential.
Transformed CRM system with automated process of response to inquiries and follow ups.
Increased corporate communication to all stakeholders according to corporation guidelines.
Best Practices
Architect and advocate of Doka’s Corporate Protocols, a robust and effective best practices program encompassing product management, marketing and client necessities.
Augmented turnover by synchronizing project deliveries with our CRM process and operational capacities.
Increased moral of sales force by arranging management training sessions and personal support.
Streamlined reporting process by conducting research and systematic reporting. Researched and
developed periodic market intelligence reports critical for long term and short term strategic
planning. These included project tracking, Product Movement reports, regional sales reports, Client
volume analysis, Lost business reporting, Key process indicators (KPI),
Corporate Communication : Compiled and processed press releases to communicate with the
concerned masses. Developed ATL Advertisements campaigns with liaison with the market leaders
to communicate the right message to our target audience. Publishing of periodic company
newsletter to enhance the morale of the employees discussing topics from different wide range. It
also included managing all print and electronic publications such as catalogues, sign boards,
technical datasheets etc dealing with print houses, overseeing public relations activities. Compiled
and Updated technical literature on-line and print version. Another important aspect was to
supervise all Fosroc’s visual identity guidelines throughout the kingdom.
Management of a robust marketing strategy feasible for the whole kingdom & Fosroc global
such as developing core competence by value adding activities. Our sales driven efforts backed by
marketing activities delivered an annual turnover of €48 million.
Compiled and submitted customized project solutions to applicators, construction
companies, real estate developing companies & leading authorities like Saudi Aramco,
MODA, SEC, Royal Commission, MOH etc.
MBA -honors