Marketing Manager
Etisalat
Total years of experience :18 years, 7 Months
(Mobile Data and Voice Products, Business Solutions, Device Propositions, B2B Omni channels, Self-Service Portals)
• Formulating strategic marketing plans and then ensuring seamless implementation.
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and
feedback.
• Managing customer lifetime value in order to stimulate ARPU and reduce churn.
• Managing MNP and securing a positive net add on monthly migrations.
• Managing and maintaining bad debts at a healthy level.
• Proactively work with all other departments involved in the delivery of all campaigns, offers, service delivery and customer experience.
• Analyzing market trends in order to recommend business development strategies.
• Manage and lead a marketing team that will develop new concepts and business models to position the business as an innovator and a continued market leader.
• Analyze data metrics to ensure profitability
.
• Ensure compliance to pricing procedures as regulated.
• Conveying specific business requirements documents to CIT.
* Manage the marketing plans and programs, both short and long range and coordinating at all stages with Network, IT, Finance, Sales.
* Manage voice related devices as per the market needs (handsets/bundles/campaigns).
* Monitoring and re-vamp existing products to help achieving the target KPI’s.
* Loyalty driving through new promotions and deep understanding of customer’s profiles, retention and the churn issues at regional/local levels.
* Preparing monthly, quarterly and statistical reports of returnees/churn/revenue/usage.
* Continuously monitor overall market for newly launched competition offers, satisfaction, threats, recommendations etc.
* Monitoring the segment products based on factors such as market appealing, serviceability, VIP customer experience.
* Internal and external awareness for the existing products and services.
* Churn Management.
I worked for Bank of Khartoum which "Dubai Islamic Bank Sub"
I have developed and managed the first structured retail “Education Finance Product” in the local market (Sudan)
*Handled Islamic Finance products with professional approach which is timely and precise.
* product life-cycle management.
* Increasing the profitability & Return on Investment (ROI).
* Monitoring and re-vamp existing products to help achieving its KPI’s.
* Creating Value for the internal/external Stakeholders "Encouragement of cooperative activities of mutual interest"
* Increase total assets and stockholders equity.
* Provide opportunities for products sales range extension
* Customer experience :Loyalty driving through new promotions and deep understanding of customer’s profiles, retention and also the churn issues.
* Preparing statistical reports (monthly, quarterly).
* PR Events Management.
* Risk Management.
Specialist: Product Development, Islamic Banking Marketing, Product Management, Pricing, PR Events Management, Marketing Strategy, Business Analysis, Retail Banking, Risk Management
Public Relations
Pass
Excellent
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