Omer Hashem

IMC | Art, Branding, Objects, Packaging, C.I., D.M., Events, Buzz, Fashion and Theme Creation

Now, I am the Art and Creative Team Manager at B•TECH
Reporting to corporate marketing director

After joining B•TECH in 2009, the main challenge was to build the art, creative team which would perform as an internal advertising agency.

Afterwards B•TECH cancelled deals with external Advertising agencies as the art and creative team consists of 13 members:

Art and Creative Team Manager.
Creative Copywriter.
Desktop Publishing and Graphic Communication Section Head.
Branding and Visual Communication Section Head.
Multimedia Section Head (Motion graphic artist).
Digital Visual Communication Section Head.
Photographer and Video Editor.
Motion graphic artist
2 Web and UI Designers.
And 3 Graphic Designers.

And in 2014, we intended to establish a training program for fresh graduates to work rotationally in B•TECH as freelancers for 3 months.

The Job Description (Main elements):

Producing innovative and creative ideas for the visual elements of campaigns in all kinds of media, including:
D.T.P. (desktop publishing), Motion graphics and video production, In-store visuals, Photography, Internet and digital marketing, Radio and television & Direct mail.

• Leading & briefing other members of the creative team.
• Development / implementation and control of brand Image consistency.
• Corporate brand materials & presentations creation & update.
• Create seasonal themes and campaigns for corporate, retail, brands & HR activities.
• Assure brand image compliance.
• Leverage communication tools feedback.
• Enhancement of message used on internal & external campaigns.
• Producing sketches or storyboards or 'draft' to communicate ideas.

My Awards at B•TECH
B•STAR Award (2009).
B•TECH Mega Store Launching Event, Thank you Certificate (2010).
B•TECH Bank Al Afkar Certificate (2011).
B•TECH Excellence Award (2012).
B•TECH Commercial Marketing Team, Thank you Certificate (2012).
DAEWOO Electronics, The Certificate of Appreciation (2013).

Marketing, Advertising & Business Development

creative solutions

creative solutions

Responsible for enhancing B•TECH & brands branding positioning.
Enhance cross promotion leverage (B•TECH, brands and retail).
Develop campaigns concepts & themes.
Develop designs for corporate, retail and brands.
Enhance branches P.O.S. materials allocation and designs.
Update communication manual. Develop corporate Image.
Develop materials for internal and external communication.
Keep track on designs trends.
Participate on Brain storming session for Briefs understanding and ideas development.
Give printing materials specifications for production.
Evaluate printing materials quality.
Create standards for all B•TECH communication materials.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
Following up to assure best quality delivered.
Collaborate on online designs.

We are Baseetta.. We Create things.. and.. We have a Point.

Deliver creative solutions for campaigns, activations and events.

Leading art team and create themes and campaigns directions,
Manage all tasks with production team

Create themes, motifs and patterns in accessories and furniture design

Leading art team and create themes and campaigns directions,
Manage all tasks with production team

Develop campaigns concepts & themes.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.

Teaching specializations of the Arts, Graphics, Advertising, Photography, Film, Television, Packaging, Printing and all techniques of modern visual arts.

Develop campaigns concepts & themes.

Leading Art and Colour Separation teams.
Handling All tasks, Concering artwork and production, assuring delivery according to the scheduled dates and time frame.

Summer Training in Art department

Comics, Banners and Headlines illustrator

Summer Training in Art and colour separation department

Comics, Banners and Headlines illustrator

Summer Training in Art and colour separation department

Summer Training at Technical Department