Operational Sales and Business Development Manager
Direct Response Marketing
Total des années d'expérience :30 years, 7 Mois
- Developed marketing communication, promotions, consumer dialogue and contacts, training of brand-activation hostesses and supervisors for BAT’s key cigarette brands: brand re-launch and new price structure for Diplomat, brand values for LB’s Operation Happy Hour, brands values for B&H’s new pack launch (migration from regular king size to Hall Mark), and many other British American Tobacco’s BTL activities.
- Developed communication plan for SNI. Also developed marketing and communication plan for Afriland First Bank’s electronic cash card (i-card). Conceived and produced multi-media campaigns on wearing condoms for ACMS. Conceived and produced yearly Agenda 2010 for ELECAM.
- Analyzing, developing and execution of projects and marketing plans
- Recruitment and training
- Writing weekly, monthly and end of operations reports on activities
- Ensuring project objectives and or plans are attained
- Evaluating, highlighting key earnings and making proposals on the way forward in business
• In charge of overall administration and management of the business structure; personnel (82 Sales Agents, 03 Regional Customer Experience Managers, Financial Manager, HR Manager, Quality Manager, Data Analysis Manager, and accompanying staff)
• Coordination of services in the Showrooms (Airtel Shops; 10 Shops and 20 mini-shops). Directing and orientation of services, sales, logistics and supervising through:- defining of the policy, objectives, effective implementation of procedures, elaboration of action plans, analysing regional performance, organising coordination meetings and evaluating activities (Monthly business reviews)
• Animation of the distribution net-work; organising and managing the network, direct sales activities in showrooms and Indirect sales activities through part-timers (freelance)
• Supervision of BTL activities; ensuring the effective implementation of BTL activities procedures; Management of stakeholders (Suppliers); Public Relation and Logistics management.
• Ensure the development, implementation of area trade marketing and distribution strategies, while achieving objectives and targets (volumes, product availability, profitability - budget and marketing/brand plans, ).
• Manage an efficient and effective trade marketing and distribution team through on-job training (coaching), re-training, motivating and staff development.
• Analyze per country potentials, identifying and managing opportunities and risk
• Ensure the development and implementation of trading terms and conditions while ensuring that they are in line with company policy.
• Ensure an efficient budget and logistic management.
• Develop and implement per country and customer business plan
• Define, develop, execute and evaluate brand launch plans.
• Define, execute and control trade and consumer promotional activities.
• Reporting on market performance, weekly and monthly/operation.
• Co-ordinate sales and distribution activities (had a team of 10 distributors, 07 sales Supervisors, 23 Distribution Representatives, 04 Storekeepers and 04 Account Clerks.
• Co-ordinate the implementation of the company’s marketing strategies while ensuring appropriate feedback to the team.
• Enhance distribution efficiency and effectiveness (route plans, call frequencies).
• Organize, animate and supervise the sales team, distributors, wholesalers, semi-wholesalers and retailers.
• Developed, modified and implemented a national supply chain strategy which meets company strategy.
• Training and coaching of team, while enhancing Distributors efficiency and professionalism (individual Business Plans and Investment project).
• Ensure an efficient budget and logistic management
• Co-ordinate the implementation of company’s strategies and relationship with all its stake-holders.
• Ensured that company’s objectives (sales volumes, market share, profit targets, product availability, and budget) are attained and marketing plans implemented.
• Monitor and audit sales supervisors through their field reports on activities.
• Created, organized, supervised and animated wholesalers, semi-wholesalers and retailer associations.
• Trained, animate, motivated and coached team (11 full time and 28 temporal staff).
• Ensured an efficient resource and budget management.
Trade Marketing and Distribution Representative: West and North-west provinces, Cameroon.
Trade Marketing Trainer West Africa: Guinea Conakry, Mauritania, Gambia, Senegal and Mali -. 1997 to 1999.
Responsibilities:-
• Co-ordinate and implemented company’s strategies, ensured that companies objectives are attained, training, coaching and animation of sales team
• Trained team (West Africa) on Trade marketing and Distribution, ensured implementation and execution.
• Developed work plans for team.
• Ensured the implementation and execution of marketing strategies, trade and consumer activities.
• Supervised promotional activities and provided feedback (reports).
Under going course on-line
Sales and Distribution 06/08/01 – 09/08/01 Account Business Competencies I & II – London (UK). 30/10/00 – 03/11/00 Trade Marketing & Distribution Induction–London (UK) 1997 - BAT Distribution Edge Series 1996 - BAT Competitive Edge Series 1996 - BAT Retail Classification System Management 2001 - Project Management Initiation Course 1996 - Resource Management 1996 - Humane Resource Management 1995 - People Leadership and Communication Skills
Honors in Marketing, Internships - Cameroon National Port Authority and CIMENCAM
London Chamber of Commerce - Stage III in the following subjects:- - Marketing (with credits) - Economics - Commerce and Finance, and - Business and Industrial Administration.