Osama Ahmad, Data Management Strategy and Business Development Leader – EMEA

Osama Ahmad

Data Management Strategy and Business Development Leader – EMEA

Oracle

Location
United Arab Emirates
Education
Master's degree, Information Systems
Experience
29 years, 11 Months

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Work Experience

Total years of experience :29 years, 11 Months

Data Management Strategy and Business Development Leader – EMEA at Oracle
  • United Arab Emirates - Dubai
  • My current job since December 2021

• Leading Business Development initiatives for data management products in the EMEA region.
• Developed Go-to-Market strategy and led sales programs to sustain the revenue and client base of Oracle Data Management solutions.
• Conducted market, installed base, and sales performance analysis to identify customer segments, trends, and competitive landscape, resulting in the launch of targeted sales campaigns and the delivery of informed strategic guidance to senior management.
• Planned and delivered demand generation through marketing activities and customer workshops; and oversaw the management of new leads to enhance sales opportunities.
• Provided sales training and mentorship to the sales team, enhancing their skills and performance.
• Collaborated with cross-functional teams, including sales, marketing, domain specialists, and product development, to ensure seamless execution of business initiatives .

Cloud and Data Management Business Development Manager - Middle East and Africa at Oracle Systems
  • United Arab Emirates - Dubai
  • July 2017 to December 2021

• Leading Business Development for Cloud Infrastructure, Data Management Platform and Autonomous Database in Middle East, Turkey & Africa.
• Developing business development strategies, programs and campaigns for MEA region, and leading the execution in collaboration with diverse stakeholder groups.
• Key speaker and representative for Oracle at various public events, and 1-1 workshops with Enterprise Customers.
• Managing and delivering enablement and training initiatives for sales teams, sales engineers, and partners.
• Solution leader and expert on Oracle's cloud data management solutions.

Solution Architect - Big Data, Analytics and Information Management at Oracle
  • United Arab Emirates - Dubai
  • November 2014 to July 2017

• Led presales technical and functional support activities for prospective Big Data and Analytics clients and customers including large and complex sales opportunities that required creative and complex solutions.
• Conducted discovery workshops to analyze customer business needs, define use cases, deliver solution architectures and roadmaps, and submit proposals.
• Provided trusted expert advisory on Information Management and analytics architecture solutions.
• Delivered presentations and demos in marketing events and customer meetings on Information Management Strategy and Architecture, and product capabilities.
• Led solution architecture development and Proposal delivery to meet customer needs.

Cloud Database and Infrastructure Architect at Talemetry
  • Canada - Ontario
  • October 2013 to November 2014

• Planned, designed, and led the implementation of data systems running on Postgresql, Mysql, Solr and Redis using Amazon Cloud Services (EC2, S3, EBS, RDS, Virtual Private Cloud VPC, and SimpleDB NoSQL)
• Designed solutions and planned roadmaps for migrating databases and underlying infrastructure from existing Data Center to Amazon Cloud.
• Designed Data Warehouse Dimensional models.
• Defined strategies and policies for Data Retention and Disaster Recovery.
• Developed project plans for the implementation of new information management systems and infrastructure.
• Supported agile SDLC for application releases.

Database and Infrastructure Architect / Technical Lead at Research In Motion
  • Canada
  • September 2010 to October 2013

• Architecture Design
o Designed complex mission-critical data management solutions and infrastructure (Oracle, Exadata, PostgreSQL, Hadoop and NoSQL HBase) across multiple Data Centers in order to meet business and capacity requirements and customer SLAs. This included the following:
 Servers and storage
 Network requirements
 Selection of database technology and features
 Data archiving and retention
 Integration with other systems including data replication and synchronization
 Data Migration
 High-availability and disaster recovery
 backup solutions
 Database and Platform upgrades
 Database physical design
 Data Model and Schema design
 SDLC deliverables review
 Security
 Optimization of application load
o Led the information management architecture steering committee.
o Established cross-business architecture and engineering standards for Database Infrastructure deployments.
o Participated in identifying work flows and architectural/design weaknesses for mission critical systems, and in proposing enhancements to help meet business objectives.
o Worked closely with vendors on product evaluations and on providing product updates and comparisons to internal technical teams.
o Led the evaluation of emerging technologies for different projects including research and solution prototyping.

• Project Management
Led architecture development projects through full project life cycle to reduce the cost of database infrastructure and improve reliability and resiliency.
o Worked with IT Operations and functional teams on developing new architecture requirements.
o Developed project scope and plan including task scheduling and resource allocation.
o Led architecture projects through solution design and testing.
o Communicated with project stakeholders on the project’s status and milestones.
o Presented the target architecture and migration plans to management and stakeholders.
o Managed the handover to the deployment teams.
o Produced various project documents.

Database Team Lead at Research In Motion
  • Canada
  • June 2006 to August 2010

* Team Management

o Team Lead for managing mission-critical Oracle database infrastructure which supports core BlackBerry services (Smartphone Activations, Service Subscription Management, Device Software Upgrade Campaigns, Carrier Interface, Interface with Billing System, and Reporting)
o Reported to the Director of BlackBerry Service Technology.
o Participated in the annual projects and budget planning.
o Participated in recruitment planning, the hiring process, and the mentoring of new team members.
o Performed regular performance reviews and development planning for team members.
o Supervised team building and chaired regular team meetings.


* Project Management

Managed several deployment and architecture projects:

o Deployment Projects: Led various projects for new database deployments, platform and database upgrades, capacity expansions, implementations of HA and DR, and database security fortification.
o Minimal Planned Down-Time POC: Led the evaluation of high availability technologies for minimizing downtime for database upgrades including working with vendors on creating requirements, designing test scenarios, performing POCs, and production deployment.
o Oracle RAC POC
o Disaster Recovery Solution using Oracle Data Guard


* Database Production Support

o Ensured that operational database availability and performance met carrier SLAs.
o Resolved production incidents and participated in root cause analysis.
o Implemented database replication to upgrade Oracle databases and enable rollback with minimal downtime.
o Led DR testing using Oracle Physical Standby for BlackBerry Provisioning databases.
o Participated in designing the database infrastructure for new Data Centers.
o Supported Oracle databases, which host different in-house infrastructure and business applications including Relay, Provisioning, BIS, BBM, and logging, in Highly-Available environments which implemented Active-Active Oracle RAC or Active-Passive Veritas VCS for local failover and Oracle physical standby database or Veritas VVR/GCO for site-failover.
o Managed oracle server on RHEL and HP Unix, NAS (NetApp Filers), and SAN (HP XP Arrays).
o Developed plsql database stored procedures for data loading and security, and perl and shell scripts for administration and maintenance.
o Followed the change management process for normal and emergency changes.
o Collaborated with development and engineering teams on supporting new application releases throughout all phases of the development process.
o Installed and managed Oracle Enterprise Manger OEM.
o Monitored and tuned production and development databases using OEM, PERFSTAT, and AWR.

Senior Database Administrator at Eli Lilly Canada
  • Canada
  • June 2001 to June 2006

- Managed database-based projects in Oracle 8i, 9i and 10g, and Microsoft SQL Server. Designed, installed, maintained, patched, trouble-shooted and supported various project database environments including Data Warehouse, Siebel CRM, WBERS, Pharmagistix and Payroll. Provided input into project plans.
- Participated in database application architecture. Analyzed and provided with directions on which Oracle technology best suits the project needs. Designed database models using Oracle designer.
- Participated in the development of corporate database standards.
- Provided ongoing DBA support for production databases.
- Collaborated with development and design teams in tuning applications for optimal performance. Monitored database and server activities, analyzed system performance. Monitored database growth and resource utilization, provided database and server capacity planning for applications expansion and provided recommendations to management for hardware upgrades.
- Established and implemented database change control procedure.
- Designed, implemented, tested and maintained backup routines for all production databases.
- Designed, implemented and maintained database security including managing user accounts, minimum required privileges and suspicious activity.
- Developed and maintained SQL and PL/SQL programs, Korn Shell scripts, Perl scripts, triggers, procedure, packages for various automated jobs for all production and development databases.
- Co-ordinated local activities as part of a global project to migrate Oracle Designer from v6 to v9.
- Installed and maintained Informatica server, repository and mappings.
- Performed Unix system administration tasks when required.
- Participated in setting the requirements and installation of new Unix and Windows servers, which are used to run Oracle databases.
- Participated in the design and configuration of new SAN storage.

Oracle DBA at William M Mercer
  • Canada
  • November 2000 to May 2001

• Maintained Oracle 7, 8 and 8i databases on HP Unix., which pertained to a variety of applications including Oracle Financials 10.7, Data Warehouse and in-house applications.
• Supported Brio "On Demand Server" and "Broadcast Server" (Middle Tier Data Warehouse Query Server).
• Implemented Oracle Financials ADI (Application Desktop Integrator).
• Implemented Noetix Views (Oracle Financial based views).
• Extracted Oracle Financials GL data for auditing requirements.
• Evaluated database monitoring tools (Enterprise Manager, Spotlight and diagnostic Center).
• Participated in the logical and physical design of in-house applications.
• Performed database capacity for the Data Warehouse data loading process.
• Written and maintained Unix shell scripts for data conversion and database operations.

Oracle DBA at FutureShop
  • Canada
  • November 1999 to October 2000

• Managed Oracle 7, 8 and 8i databases on Sun Solaris.
• Maintained Oracle Financials databases pertaining to various development environments (development, system testing, QA, UAT, performance testing and production) - Resolved Concurrent Manager issues - Worked with Oracle Financials developers on maintaining application security, tuning custom reports and upgrading applications.
• Supported a major migration project, which involved the simultaneous rollout of 5 major business applications.
• Performed database monitoring and tuning using Oracle based techniques and Quest Spotlight.
• Prepared documents and checklists for the refresh and migration procedure of Oracle Financials database and concurrent manager.
• Helped developing backup procedures and performed database recovery.
• Performed space capacity planning and database space management.
• Performed server errors and bugs troubleshooting.
• Wrote and maintained Unix shell scripts for database and applications startup and shutdown on local and remote machines in dependency order (including database, listener, concurrent manager, peoplesoft, clarify, web listener and cartridges, payment server and customized application processes), database backup procedures, and data conversion.
• Mentored junior team members.

Oracle DBA at Ministry of Foreign Affairs
  • Qatar
  • December 1997 to November 1999

• Managed Oracle databases on Sun Solaris and Windows NT servers - Performed Oracle installation and upgrade - Managed application and database security - Used cost based optimizer and histograms Tuned applications using Oracle TRACE facility - Developed backup strategy - Monitored and tuned production databases - Optimized database space usage - performed capacity planning - Managed Oracle Names Server - Created SQL scripts and PL/SQL procedures.
• Designed the logical and physical model for in-house Document Archiving Application.
• Consulted the development teams on using the best available Oracle based techniques and technology.
• Maintained Oracle Web Application Server, which housed the Ministry’s Intranet Application.
• Maintained Ministry’s document management system (BASIS).

Oracle Support Engineer at Computer and Engineering Bureau (CEB)
  • Jordan
  • October 1996 to October 1997

• Supported Client’s databases both onsite and over the phone. Number of sites exceeded 200 and belonged to various organizations (Banks, insurance companies, government ministries ..etc).
• Installed and configured Oracle server on different platforms: RS-6000/AIX, HP 9000/hp-ux, Sun/Solaris, Avion/DG-UX, Windows NT, SCO UNIX and Novell.
• Worked as a consultant for various clients to provide them with oracle based solutions for both new and existing applications.
• Instructed Oracle administration training course.

Systems Support Engineer at Computer & Engineering Bureau (CEB)
  • Jordan
  • December 1995 to September 1996

• Installed Novell, UNIX (AIX) and NT operating systems for various clients.
• Configured UNIX file systems and NFS - defined printers and printer queues - set up the security - performed system backup - resolved performance problems - performed system recovery.

PC Support Technician at Euro-Gulf Electronics
  • Jordan
  • June 1994 to November 1995

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Education

Master's degree, Information Systems
  • at Athabasca University
  • February 2011
Bachelor's degree, Electrical Engineering
  • at University of Jordan
  • January 1994

Specialties & Skills

Product Management
Service Delivery
Program Management
Business Development
Operations Management
IBM Unix
datawarehouse
software development lifecycle
Database Administrator
HP Unix
Oracle Financials 10.7
Microsoft Sqlserver
project management
Shell scripting
Solaris Unix
informatica
Oracle Designer
Infrastructure Architecture
Team Leadership
Market Analysis
Sales and Negotiation
Cross-Functional Collaboration
Competitive Intelligence
Relationship Management
Strategic Planning
Business Development Strategy
Client Acquisition and Retention
Presentation and Communication

Languages

Arabic
Expert
English
Expert

Training and Certifications

ITIL Foundation (Certificate)
Date Attended:
December 2020
TOGAF 9 Foundation (Certificate)
Date Attended:
September 2013
Valid Until:
September 2013
PMP (Certificate)
Date Attended:
December 2012
Valid Until:
December 2012