Osama Nounou

Designed the company strategic direction and business model and formed a high performing team.
Secured a strategic business partnership with Al Ahly and Zamalek clubs, lead the commercial strategy advising project.
Formulated the commercial strategy, building the foundation and business model to add new long term revenue streams that maximized revenues and fan engagement. That included teams’ kits branding and sponsorship deals.
Revolutionizing fan merchandise, go to market strategy and online presence.

Spearheaded the expansion of international markets, driving a 20% increase in revenue and securing key partnerships with global chains.
Reached 30% growth in market penetration within two years, by developing and executing strategic plans to enter emerging markets.
Achieved 15% increase in new business acquisitions, through leading cross- functional teams in identifying and pursuing global business opportunities. Realized double digit growth annually by negotiating complex international contracts ensuring business continuity and compliance with local regulations.

Accomplished 20% increase in market penetration within 12 months and 15% increase in retail channel sales by developing and executing strategic BTL campaigns and trade plans to increase brand visibility and drive sales.
Transformed and standardized execution excellence and took in store shopper experience to a new level through leading team training on benchmarked best practices.