Osama Rashad

Group Product Manager at Group Lactalis International KSA

• My current job since April 2016

Dairy: Cheese, Labneh, Cream, Butter
President (entire regional portfolio) / Galbani / Bridel / Valbreso (KSA) / Pride (KSA)
* Building brands long term and short-term strategies under the umbrella of Lactalis group strategy.
* Leading and managing product team in line with set strategies and goals, ensuring the team actions within
the marketing mix set, regular assessment of the effectiveness within the budgets/schedules respect.
* Researching, analyzing market, category & brands’ performance, following by reports and implementations
agreed with Group plans and actions.
* Initiating and leading on market consumer research with various technics with the goal of consumer insights
generation
* Setting up annual innovation and renovation goals and actions for the department to fuel the brand
development strategy
Research & Innovations:
Positioning & development strategy / Project management (Brief, R&D, manufacturing ... etc.) / Analysis of the
markets, prices, competition ... etc.) /Tasting sessions & reporting / AdHoc research / Retail audit panels, U&A
studies / Competition monitoring & reporting
Other responsibilities:
Communication management / Media Management / International brand cooperation / Market intelligence /
Trade market follow up and co. planning / Communication management / Product design & packaging
management
Achievements:
* 35% Market Growth as a result of 6 x 360 brand campaigns
* 35+ new SKU launches in 4 categories
* Two times 60/40 test win in KSA Labneh category with no recipe change and reaching the leadership in KSA
market in Labneh category after successful Brand Migration of Ulker under President (Labneh)
* 6 regional TVCs of various formats developed from initiation up to media airing in prime time across
regional TV channels

Brand Manager

• September 2012 to March 2016

Product Manager Assistant at FMCG

• United Arab Emirates
• January 2014 to January 2015

ISIS for Food Industries -

Sales Rep

• September 2010 to August 2011

o Services existing accounts, obtains orders, and establishes new accounts by planning and organizing
daily work schedule to call on existing or potential sales outlets and other trade factors.
o Adjusts content of sales presentations by studying the type of sales outlet or trade factor.

merchandiser at o ISIS Company

• Egypt
• March 2009 to April 2009