Research Consultant
The Nielsen Company
مجموع سنوات الخبرة :16 years, 1 أشهر
• We create values and generate insights from conducting marketing research studies which enables us to recommend and drive actionable standards; studying the market for different brands and products.
• As part of the ongoing development, I was relocated to Saudi Arabia in October 2011 as part of growth and exposure plan.
• I was mostly involved in usage and attitude studies, customer satisfaction evaluation and mystery shopping exercises.
• Responsible for study design and executions including and not limited to proposal writing, study methodology design, questionnaires, data acquisitions monitoring, data processing and final reporting of presentation of the findings.
• Responsible to manage the day to day client relationships and project management ensuring to meet required standards and high client satisfaction.
• I am an expert in quantifying the perceptions and opinions of consumer/customer through scientifically proven methods and techniques.
• Major clientele over time included Saudi Telecom (STC), National Commercial Bank, Bupa Arabia Insurance and other smaller one-off clients with various studies being done for them across spectrum.
• Strong command over Nielsen BPPs from segmentation to brand health trackers and customer satisfaction studies.
• Nielsen gives strong learning platform and access to numerous internal published resources providing a wide range of learning.
• Recently attended Retail Measurement Sciences academy to get an overview of their operations’ scope.
• Joined US Blues -Men urban apparel store with 18 different locations in East Coast-US
• Started as a associate to manager but held responsible for duties of assistant manager
• Responsibilities include providing customer service, assisting their purchase and closing sales.
• Responsible for daily store financial adjustments, closing register, shipment handling and coordinating with HO
• Joined Indus TV Network in February 2008 as Management Trainee
• Placed and worked in MTV Pakistan as Associate Producer/Director
• Worked as Assistant Marketing Manager in Marketing Department
• Major projects include marketing campaign for Pakistan Sangeet Icon(First Mega Singing Contest )
• PSI marketing campaign- both ATL and BTL activities- print, electronic and mobile marketing.
• Key events list include Brr MTV Video Music Award, Independence Day Celebrations and several campaigns on celebrities and artists.
• Responsible for campaign design and execution, client relationship and service.
• Planned and Organized 1st MTV Style Awards 2008 - Team leader for the event.
• Coordination with different magazines and newspapers for print mileage and promotion
• Internship was based on department rotation from account opening to clearing, remittances and cash department
• Real time banking experience for over 3 months