Osama Diab

• Spearheaded the visual design architecture and creative direction for Absher, enhancing the digital brand experience for over 10 million users.
• Developed and implemented a robust enterprise-scale visual design system comprising 200+ assets, standardizing typography, color palettes, and UI components to achieve seamless brand consistency.
• Orchestrated visual strategy across diverse cross-functional teams, ensuring all high-fidelity graphical assets adhered to stringent national digital and branding standards.
• Collaborated with UX/UI designers to create user-centered designs that improved user engagement and satisfaction.
• Championed innovative design solutions that elevated brand identity and user experience across digital platforms.

• Spearheaded visual storytelling and graphic design strategies for intricate fintech and government projects, maintaining a unified brand identity across diverse channels.
• Converted complex, data-driven financial information into captivating and user-friendly graphics, leading to a marked increase in user engagement and comprehension.
• Collaborated with cross-functional teams to ensure design alignment with user experience principles, enhancing overall project outcomes.
• Leveraged innovative design techniques and tools to create visually stunning layouts that resonate with target audiences, driving brand loyalty and recognition.
• Championed user-centered design practices, resulting in intuitive interfaces that elevate the user experience across digital platforms.

• Spearheaded the comprehensive visual overhaul of the Ministry of Energy portal, creating engaging and user-friendly graphical interfaces that enhanced the experience for over 1 million users.
• Achieved a prestigious design award within the Ministry of Energy for pioneering a cohesive visual identity and branding strategy, successfully implemented across multiple internal product teams.
• Collaborated with cross-functional teams to ensure alignment on design principles and user experience, fostering a culture of innovation and creativity.
• Utilized industry-leading design tools and methodologies to produce high-quality visuals that resonate with diverse audiences, driving user engagement and satisfaction.
• Mentored junior designers, sharing best practices in graphic design and UX/UI principles to elevate team capabilities and project outcomes.

• Spearheaded the design of the core visual identity and interface graphics for the Makkah App, successfully cultivating a captivating visual presence that engaged over 5 million global users.
• Developed polished, high-fidelity visual mockups and marketing materials for executive presentations, enhancing brand visibility and ensuring impactful public deployment.
• Collaborated with cross-functional teams to align design strategies with user experience goals, driving cohesive branding and user-centric solutions.
• Leveraged design thinking principles to create intuitive interfaces, improving user engagement and satisfaction across diverse platforms.
• Championed innovative design trends and best practices, elevating the overall aesthetic and functionality of digital products.

• Led the end-to-end visual design process, enhancing brand identity and digital user experience for a top-tier real estate firm in Saudi Arabia.
• Developed comprehensive corporate branding guidelines and marketing materials that elevated brand perception and engagement.
• Created visually compelling reports and presentations for executive leadership, effectively communicating key insights to stakeholders.
• Collaborated with cross-functional teams to ensure cohesive design strategies across all platforms, improving overall brand consistency.
• Utilized user-centered design principles to optimize digital interfaces, enhancing usability and driving customer satisfaction.

• Develop compelling and visually striking graphics that align with brand identity across diverse media platforms, leveraging extensive knowledge of color management and printing techniques.
• Conceptualize and refine design ideas through rough drafts, effectively communicating innovative graphics and professional layouts tailored for various industries.
• Utilize HTML to craft intuitive and accessible web pages, apply CSS for aesthetic styling, and implement JavaScript to enhance user interaction, ensuring a seamless user experience.
• Collaborate with cross-functional teams to elevate brand presence and drive engagement, demonstrating a strong understanding of UX/UI principles and visual storytelling.
• Lead design projects from concept to completion, consistently meeting deadlines while exceeding client expectations in quality and creativity.