Ossama Eltoukhy

Reevaluating market positioning of the company
▪ Establishing new brand identity
▪Establishing sales and marketing strategy
▪ Defining short and long-term strategic objectives
▪ Creating and developing all sales/marketing tools (Brochure- website-etc)
▪ Managing all sales activities starting from lead creation to client retention
▪ Developing proposals for potential clients ▪ Reporting on sales pipeline to the managing partner
▪ Configuring sales CRM and managing sales pipeline

Defining the research strategy for generating leads and strengthening the company presence in the European markets ▪ Defining and executing the strategy to identify the markets to invest in and the decision makers to approach
▪ Creating and Developing custom marketing material for different pipeline stage discussions
▪ Developing effective training material for new hires and fellow colleagues
▪ Attending and Contributing to Biweekly executives meeting with top management to discuss sales pipeline and decide on next steps
▪ Indicating tools necessary to facilitate the client approach process, prioritizing tasks and setting a time budget for each task
▪ Reporting directly to the managing partners and BD Director to support their regional sales coverage agenda ( Europe- Africa)
▪ Acting as the primary interface between potential and current clients with the business ▪ during the initial engagement phase, to seek business growth opportunities by establishing fruitful dialog ▪ Reporting team activity to management and conducting coaching necessary sessions for junior team members

Generated leads and extracted more value from current clients
▪ Created and managed marketing material (Portfolio and website launch)
▪ Planned and managed all exhibition participations (HACE, CAFEX)
▪ Introduced new business line to the HORECA sector that generated high monthly revenue
▪ Investigated in new opportunities and markets to expand in
▪ Created new corporate and Brand identity ▪ Coordinated between sales and marketing objectives