Regional Sales Manager
Edita Food Industries
Total years of experience :19 years, 2 Months
Managing 5 DCs across 5 Governorates. Following up on the daily sales for each DC in order to ensure fulfillment of the company’s targets for All the company’s Brands/SKUs. Studying the fleet productivity each month and spotting the trucks/areas that are having the least productivities and the solutions available in order to leverage them. Responsible for deploying the company’s “Picture of Success” inside each and every point of sale by having regular meetings with the sales force team and by conducting regular market visits in order to ensure deployment of the company’s cycle(s) initiatives(s). Presenting the region’s BPWATTS & BOWATTS each quarter to the management and the initiatives/action plans that will be conducted moving forward.
* Drive In-Market Sales, Share of Market and loyal adult smokers base growth, influencing
adult smokers’ brand choice in by building, developing, managing and empowering team
effectively and allocating resources leveraging local consumer preferences in relevant
touch points to ensure reaching territory performance objectives in Retail Channel.
Develop 1 year Business Plan to address local territory and brand BP/BOWATTS, request
resources, ensuring alignment of Consumer Engagement Executives’ Retail territory
plans and objectives, complementing to Field Office Commercial plan to obtain and
retain maximum possible number of loyal adult smokers in a territory to reach shared
volume and Share of Market objectives.
* Provide regular input to brand series (cycle content) for assigned territory in cooperation
with Trade team and Commercial Planning, ensuring alignment of both local trade and
consumer engagement commercial initiatives and Business Unit brand strategies to reach
shared territory objectives.
Align brand activation with trade and consumer engagement plans in cooperation with
respective partners (Consumer Engagement Night, Trade, Key Accounts, Trade
Marketing, Distribution, and Commercial Planning) in order to achieve shared territory
objectives.
Ensure that District Plan is effectively deployed in assigned territory with excellence of
execution and achieving maximum contribution to shared volume and Share of Market
growth.
Assess capabilities of direct reports, clearly specify requirements to the team and
establish benchmarks for success. Build, manage, motivate and empower effective team
through field training and coaching, providing comprehensive feedback to each
subordinate on individual performance; prepare and follow up on individual development
plans, integrate newcomers into the team. Measure performance of direct reports vs.
agreed objectives and timely take actions to address gaps identified
• Managing a team of 12 Presellers and 3 Sales developers.
• Following up with the team on the daily sales volume in order to meet the sales targets for the company’s portfolio (Coca-Cola, Fanta, Sprite, Schweppes, Dasani water, & Cappy).
• Responsible for Coolers & Glass placements in the trade.
• Responsible for deployment of the company’s “Picture of Success” in order to have the edge against competition.
• Managing the Financials (Customer Credits & Cash Collerction).
• Gives recommendation to the Marketing Team about the best locations for the outdoors placement that falls into my assigned area.
• Preparing Monthly Retail Audit Presentations that illustrates the Market Share, Distribution, & Execution KPIs across all Packs and Brands Vs. Competition to be presented to the Sales Team and highlighting the Areas of Improvements
• Working Closely with TCCBCE on the various projects that have been agreed upon between AI & TCCBCE that are related to Distribution, In-Outlet Execution, & RTM Reshaping and ensuring that such projects are on the right direction by Conducing a regular meetings with the sales force & Market Visits in order to have the share leadership in Alex Region (Alex & Behira Cities).
• Preparing Monthly Retail Audit Presentations that illustrates the Market Share, Distribution, & Execution KPIs across our Packs and Brands Versus Competition to be presented to the Sales Team in TCCBCE and highlighting the Areas of Improvements that we need to work on the next short period (Data Source: AC Nielsen Co.).
• Monitoring the daily Sales Volume for the Various RTM (Direct, Presell, Indirect, & W/S) to make sure that such sales are meeting the Budget Sales and Calling for meetings with the sales team if there are any issues regarding the Sales Volume.
• Preparing the yearly Business Plan that includes the Targeted projects that we are going to initiate the year after (with its related Mechanics & Financials).
• Ensuring that the monthly/quarterly & annual Bonus Fees are given to the agreed-upon certain outlets across the Region.
Responsible for handling the “spare parts” orders which are received from Mantrac offices in Africa ( Tanzania / Uganda / Kenya / Ghana / Nigeria / Sierra Leone ) and Russia ( Vostok ) and forwarding the orders to CATERPILLAR distribution center in Belgium to know whether the spare parts are available or not.
After receiving a positive reply from the distribution center that the contents of the order "part numbers" are available with their prices known, a contact with the office that has transmitted the order for a notification that the contents of the order are available and by stating their list prices.
An acceptance confirmation regarding the shipment of the part numbers from Grim Bergen to Mantrac office who has demanded them should be gotten by written mail.
After the acceptance confirmation, a contact with the freight forwarder in Belgium (mainly DHL DANZAS) so that the parts numbers are collected from the distribution center in Belgium and to ship those parts (by airfreight or sea freight) to the branch who requested those parts.
Responsible for issuing both import/export invoices, receipts, and delivery orders to the customers which make them able to receive/ship their cargoes through Alexandria, Damietta, and Port Said ports.
The job tasks include day-to-day basis journal entry and other accounting procedures through an accounting programme.
Also it includes trasferring the Freights which have been collected on a weekly basis to the shipping line (NORASIA CONTAINERS LINES LTD.) which the company acts as its agent in Egypt after ensuring collection of those Freights.
The tasks include also revision on the daily closing safe report from alex. & Cairo liner Cashiers accountants.
GPA: 63.5%