OUALID EZZAHARY

- Contribute to the formulation and manage the implementation of inventory and pricing plans, based on sound commercial analysis and in line with the corporate revenue management strategy.
- Manage market research efforts related to the competition and guest preferences as well as economic variables affecting supply and demand or price elasticity.
- Manage the optimization of the product and services offerings (rooms, spa, catering, packages etc.) and recommend adjustments to product offers and rates to cater for holidays, seasonality etc.
- Monitor and report the key revenue performance metrics (occupancy levels, RevPAR, etc.).
- Manage the in-depth analysis of financial performance in order to maximize revenue for the property and contribute to the ongoing growth of RevPAR market share.
- Support the evaluation of opportunities for contracted business (group, wholesale, corporate negotiated, etc.), in collaboration with the Sales & Marketing department.
- Collaborate with the Sales and Marketing Department to facilitate the interpretation of revenue management decisions and provide guidance to ensure that the go-to-market approach remains aligned with revenue management priorities.
- Manage the implementation of system functions and corresponding interfaces related to the generation of rooms revenue (PMS, CRS, RMS, Sales and Catering system), and ensure that these systems are leveraged to their full capacity in order to enhance their return on investment.
- Remain abreast of the emerging hospitality trends in terms of guest behaviour, preference and manage the regular benchmarking of local product offerings, pricing and ROI.
- Manage the day-to-day operations of the Revenue Management department providing guidance, encouraging teamwork and facilitating related professional work processes.

- Implement and maintain an effective pro-active, selling strategy and yield policy that achieves the highest
possible occupancy at the maximum achievable revenue for rooms and F&B.
- Suggest and/or recommend steps within the working environment to maintain and improve the performance
of guest services and revenue performance.
- Accurately forecast occupancy changes based on update market conditions (additions to supply and demand,
etc.) and redirect selling activities to maximize revenues.
- Ensure commercial management techniques are applied to maximize revenue across rooms, banquet and
food & beverage.
- Ensure all top producers are monitored and reviewed in order to action any shortfall / growth.
- Constantly review regretted business to ensure the business on the books is the most profitable.
- Ensure revenue meetings are held regularly, are effective and attended by all key players.
- Analyze and report updated actual performance against plan and forecast identifying trends that will impact
future performance.
- Ensure future strategies are planned and targets at the optimum business mix to maximize yielding.
- Ensure the team full understanding of actual performance against plan / forecast and strategies in place.
- Ensure daily systems update with all rate codes as per actual achievement, forecast against plan.
- Monitor productivity of the department and implement corrective revenue strategies.

- Ensuring that the Hotels’ revenue management practices are consistent with policies and procedures.
- Maximizing the Hotels’ revenues by monitoring transient and group production, ensuring that an optimal guest mix is maintained;
- Evaluating group booking requests to ensure that the Hotels are not displacing higher yielding revenue;
- Monitoring the sales methodology utilized by the Hotel’s reservation department and implementing all
changes/recommendations in accordance with the standards
- Critically analyzing the impact of the revenue management strategies implemented by the Hotels, including pricing;
- Ensuring that the Hotels’ position in the GDS and other distribution channels is consistent with the Hotels’ Selling Strategies, includes conducting rate and availability audits;
- Assisting the GM, DOSM, and VP in analyzing events/trends that may impact the Hotels’ revenues;
- Developing the Hotel’s budget;
- Conducting research that assesses the revenue management practices of the Hotels’ primary competitors to ensure that opportunities to enhance the Hotels’ revenues are not overlooked;
- Serving as an informational resource for the Reservations department and interaction professionally with the Hotel’s other departments.
- Preparing Daily, Weekly, and Monthly Reports;
- Monitoring/managing e-yield (RMS);
- Ensuring that all rate plans are built in accordance with established guidelines;
- Managing online travel agency relationships and inventory allocation.

- Oversee revenue management and distribution strategy of the hotel and manage day to day yield operations.
- Daily pick-up analysis, strategy adjustments and reporting.
- Perform competitive benchmark studies and follow market trends.
- Create and maintain a 13 month rolling demand calendar.
- Provide weekly dynamic forecast of expected results, variances and budget comparisons.
- Manage and oversee strategy for all 3rd party distribution
- Responsible for assessing, analyzing and pricing group business strategies
- Analyze overall monthly performance and provide summary report with recommendations to improve long term strategies.
- Ensure all related systems are configured correctly, validated and working to full capacity
- Oversee and audit the standards and operations of the reservations department.
- Ensure web site booking process is maintained up-to-date and functional.
- Ensure hotel personnel is fully competent in the use of all systems
- Work in liaison with hotel sales and reservations departments as a team.
- Conduct quarterly property performance review and develop strategic and tactical action
- Evaluate performance of distribution partners and contracted rates (OTA, FIT, tour operator, corporate, consortia, crew, groups, etc…).
- Any other reasonable requests made by management.

- Maximizing the Hotels’ revenues by monitoring transient and group production, ensuring that an optimal guest mix is maintained;
- Evaluating group booking requests to ensure that the Hotels are not displacing higher yielding revenue;
- Monitoring the sales methodology utilized by the Hotel’s reservation department and implementing all
changes/recommendations.
- Critically analyzing the impact of the revenue management strategies implemented by the Hotels, including pricing;
- Ensuring that the Hotels’ position in the GDS and other distribution channels is consistent with the Hotels’ Selling Strategies, includes conducting rate and availability audits;
- Assisting the GM and DOSM in analyzing events/trends that may impact the Hotels’ revenues;
- Developing the Hotel’s budget;
- Conducting research that assesses the revenue management practices of the Hotels’ primary competitors to ensure that opportunities to enhance the Hotels’ revenues are not overlooked;
- Serving as an informational resource for the Reservations department and interaction professionally with the Hotel’s other departments.
- Preparing Daily, Weekly, and Monthly Reports;
- Monitoring/managing e-yield (RMS);
- Managing online travel agency relationships and inventory allocation.

- Support the development of the global pricing strategy by analyzing data, gathering insights and making recommendations.
- Assisting the development and analysis of algorithms to optimize prices at scale.
- Continually seeking more efficient ways to manage and exploit big data.
- Set up tests to optimize prices, analyses the results and make recommendations.
- Create reports and dashboards to monitor performance and competitiveness.
- Monitor performance and proactively inform about opportunities and challenges.
- Responsible for monitoring the quality of data used as inputs for pricing decisions and processes.
- Propose and define new ideas to optimize prices, and support the validation of these ideas through modeling and tests.
- Define and create regional tactical pricing initiatives that drive sustainable growth.
- Coordinate with other teams to implement innovative projects and business initiatives.

- Responsible for the implementation of RM methods in order to maximize the turnover in accordance with hotel strategies, brand’s marketing and customer’s needs.
- Responsible for having all the revenue management processes in place in the hotel, implements the GM’s strategy on daily basis, updates planning, quotes groups and alerts GM, when market deviates from strategy.
- In charge of helping to reach and beat the operational turnover budget of the hotel.
Support the GM in the creation of the strategy (with proper analysis) and to work effectively
with the implemented revenue management system. Furthermore, to implement the strategy, based on the daily recommendations in the distribution channels, as well as the daily check of the system recommendations for sense and provide complementary or revised proposals for optimization.
- Communicate the processes to follow in terms of booking quality and correct data input into the PMS, toward the reservation and front office team.
- Regularly checks the input and the quality of data (segmentation, denials tracking, etc.);
- Analyze the hotel performance in the RMS as a basis for strategy decisions
- Survey the market, the competitors in terms of pricing and closed dates as a basis for future pricing strategies
- Analyze the contract performance (price, allotments, number of rooms sold, etc.) before decisions on renewals are taken
- Act as a support in the preparation of the annual revenue budget
- Provide proposals for the adaptation of the long-term and short-term hotel strategy (day types, ideal mix, RML ranking, price points, triggers, sales conditions, etc.) on the basis of the analysis done previously
- Optimize the distribution channels
- Analyze on a monthly basis the results in terms of internal and external indicators (RevPAR and market share), in order to react in time.
- Check regularly the implementation of the defined strategies (brand, place, hotel).