Oussama BEN BAHRI

Joined Ali Bin Ali to be exclusively part of "haute perfumery Française" brand. Henry Jacques perfumery have been since 1975 privately operating for creation of bespoke perfumes to royalties and elite of the society.
Top luxurious destination with most exclusive and high end product for the VIP CLIENTELE.
I managed to built a CRM PROCEDURE to register all data of clients during each of their visits with or without purchase.
A full track of footfall and visitors tendency.
Beside covering over than 67% of the sale during the second quarter of 2019 till date of the boutique.


Achievements

Monthly top seller since the opening with over than 65% of the entire sales figure (hit the one million in less than 6 months).

Wrote a training materiel (over than 20000 word) about all the collection of Henry Jacques and perfumes in general.

Took the responsibility of managing the team and boutique for over than 2 months based on my experience due to the absence of Manager or Supervisor’s.

Appointed by the brand to be its presentative with top VIPs and the Royalty personal shoppers. 

Appointed by the brand and the top management to be the trainer for the new joiners. 

Created a CRM system to track all history of purchase and store visits for each clients, which helped the team work and easier perfume ceremony for every client in each of their visits. 

• Arranging meetings with investors or property buyers.
• Prospecting and generating leads.
• Updating investors about all the new regulation in UAE and promotions ongoing with our projects.
• Closing deals and finalizing contracts of properties purchase.

A store manager of two different locations with over than 15 employees, front end and support.
• Responsible for managing the day-to-day operation of the store and launching initiatives to hit sales targets, as well as motivating the team, whilst ensuring everyone adheres to company policies and procedures.
• Acting floor supervisor of the Bentley Café in Manager’s absence.
• Maintain outstanding store condition and visual merchandising standards.
• Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitability.
• Complete store administration and ensure compliance with policies and procedures.
• Be a shining example of well behavior and high performance.
• Representing the Bentley boutique in the events.
• Deal with all issues that arise from staff or customers (complaints, grievances).
• Conduct personnel performance appraisals to assess training needs and build career paths.
Achievements
• Coached Sales Associates on product knowledge through in-store product training by establishing partnerships with Vendor Representatives, and using training tools separate from corporate communications.
• Conducted quarterly staff performance evaluations to establish career progression plans for key staff retention and reduction of staff turnover.
• Implemented controls designed to reduce overall shrinkage levels to less than 2% for six month.
• Increased sales growth over 2 years to # 2 store in chain by raising the monthly average sales for more than 170%.
Events Managed
• Bentley café grand opening. October 2015
• Bentley pre-launch event for the first SUV car. July 2015
• Motor show. November 2015
• Bentley Bentayga launching event in UAE. April 2016

A team leader for VERTU store in Dubai airport with #3 different kiosk's locations and a team of 8 sales executive.
My role was more into:
• Monitoring the team’s performance and motivating them to reach targets
• Providing feedback and coaching to team members.
• Helped increasing the sale from 10 VERTU SET to 25 every month.
• Reduced the complains about the product and the team to zero by contacting customers after purchase as part of handover and provide them with a full summary about the product and it is services.
• Collecting customer feedback and market research.
• Reporting back to senior managers.
• Keeping up to date with products and competitors.
• Recommend new staff to our recruiting managers.

Sales Executive for VERTU phones at Dubai airport with over than 25 different editions on display belong to 5 different collections.
• Top seller for the last three years.
• Highest records: 50'000$ transaction and 5 mobiles sold at once.
• The first to sell and register the VERTU set as part from the handover before the customers leaving.
• Professionally sell the VERTU LUXURIOUS fitted services which resulted in increasing the registration of the phones to 3 out 4 from the sold items that generate an income for the brand of 1800£ yearly as after sales service charges.