Aws Hammad

Brands & More was found in August 2018 by Aws Hammad as International franchising consultant and retail consultation in F&B and Fashion as well.
• We are specialist in bringing international franchising brands from USA and Canada and Jordan to Kuwait, GCC and Middle East market.
• Our International franchising brands; Smoothie Factory USA, Steak N Shake Burger USA, Little Caesars Pizza USA, Roxberry Juice USA and Hashim Restaurants Jordan.
• We do retail consultation such as (Business Plan, SWOT, Feasibility study, KPI’s & Sales reports, Monthly sales reports, staff training and more.
• We worked with Future Kid company in their feasibility study before on Smoothie Factory brand as a consultation.

• Leading Ace Hardware store operations Kuwait to achieve their store sales (KPI’s, ATV, UPC/IPC) & shrinkage target & control operational costs, in order to meet the business plan.
• Responsible to open new stores as per the company business plan for 2017/2018.
• Responsible for Hiring and Training new managers.
• Have created a new company SOP’s book.
• Have created new departments; Training department, VM Team and Outdoor sales department.
• Leading stores merchandising by instructing VM team through their store VM guide lines/ store planograme/layout.
• Managed financial analysis, profit and loss responsibility.
• Fully utilized company reporting systems to monitor brand performance & implement corrective action when necessary for store mark down or stores promotions.
• Oversaw development and implementation of best practice standards throughout retail operations.
• Controlling and monitoring stores stock management and movements as per the business plan.
• Managed of all store operational issues, including store housekeeping, store administrative duties, physical inventories, price changes, etc.

• Leading six district managers in different provinces to achieve their sales (KPI’s, ATV, DPH) and shrinkage target & control operational costs, in order to meet their Monthly and yearly target .
• Leading to maximize store sales through performance management and strong customer service.
• Focusing on training, coaching and development, customer satisfaction on hiring and succession planning.
• Leading to maximize store sales and effectively manage wage cost through strategic business management.
• Ensure stores meet their sales plan and effectively utilize available resources to maximize business opportunities and respond strategically and promptly to fluctuations in order to activate sales.
• Review revenues and expenses monthly; communicate financial results to the Store Managers.
• Ensure store teams execute strategic and successful Inventory Management.
• Ensure the teams are prepared and suited to work towards meeting the sales objectives

• Lead three Area Managers and thirty store managers to achieve their sales (KPI’s, ATV, UPC/IPC) & shrinkage target & control operational costs, in order to meet the business plan.
• Managed over 35000sqmstores to increased their yearly sales (like for like) by 20%.
• Lead to openthree to five new stores as per the yearly business plan.
• Maximizedstore potential area management through performance management, coaching &identifying development opportunities to ensure all stores are staffed correctly including succession planning & ongoing monitoring of manpower planning.
• Monitored brands sales performance in stores and recommended promotions or mark downs.
• Built external network to understand market trends & competitor activity that once fed back into central teams allows us to maintain a competitive advantage.
• Ensured internal/external customer service excellence through brand specific & company wide training initiatives.
• Fully utilized company reporting systems to monitor brand performance & implement corrective action when necessary.

• Lead five Area Managers, forty five store managers and more than 700 employees to achieve their sales (KPI’s, ATV, UPC/IPC) shrinkage target & control operational costs, in order to meet their yearly business plan.
• Lead and managed every stores inventory as per its schedule and follow up on every store discrepancy by monitoring stores shrinkage.
• Was responsible to manage over55000sqmstoreand increased the company’s yearly sales (like for like)since joinedthe company by 40%.
• Managed to open eight new stores as per the yearly business plan.
• Lead and managed the team forthe open day recruitment and hiring new employees.
• Created a visuals merchandising department team for company stores.
• Stopped the stores shrinkage bye created a Loss& Prevention department with their professional team.

Company Brands: Roberto Cavalli, Gucci, Calvin Klein, Guess, Tommy Hilfiger etc.
• Lead and managed a team over 30 employees, and monitored the store sales and monthly target by giving good customer service, and store merchandising.
• Highlighted all new arrivals by using sign boards and using price points.
• Managed cash handling, price over ride, and weekly staff scheduling.

• Lead and managed a team over 60 employees, and monitored the store department manager and sales and monthly target by giving good customer service, and store merchandising.
• Worked in all departments and for the last five years was responsible to manage the fashion department (Men’s, Ladies and infants), department ordering, department merchandising, price tagging, department and store inventory etc.
• Managed weekly staff scheduling.