Senior Planner
Epsilon (A Publicis Groupe Company)
مجموع سنوات الخبرة :8 years, 2 أشهر
Build hyper-localised content and retention practices to increase product engagement for Google Assistant India.
Design data-backed consumer-centric design-content approach and promotional strategies to achieve direct marketing acquisition goals for First Bank of Oklahoma, USA.
Formulate annual market and branding strategies for clients
Write creative and tactical briefs.
Conduct comprehensive market studies to identify competitor strategies and content practices to refine retention and content practices for Google Store UK.
Develop highly effective go-to-marketing strategies for FNBO.
Continuously monitor industry trends and integrate findings into strategic planning processes with cross-functional teams.
Brand Portfolio: Google Assistant (US & India), Google Store UK, First National Bank of Oklahoma (FNBO) - credit card division, USAA - Insurance & credit card division, Talking Rain Beverage Company - sparkling water division, Wingstop, MABI's White Claw.
Performance highlights:
Boosted product engagement of Google Assistant in India by 9% using hyperlocal and relevant content strategies.
Achieved significant direct marketing acquisition goal of 100, 000+ new enquiries for FNBO's NPD launch campaign.
Audience & culture immersion workshops led to strategic discussions related to product, sales and marketing.
Reduced delivery time by 2 business days on projects involving cross-functional teams across different time zones.
Consulted start-up founders on GTM strategies, new market opportunities, and product MVPs and set up communication plans to target their customers.
Brand Portfolio: GuruQore, Olonkar, Anatarang (an NGO for underprivileged teenagers)
Lead pitch initiatives for small & medium accounts (resulted in 5 new clients); recommending actionable channel and content strategies.
Craft and execute comprehensive annual brand strategic plans for diverse clients, optimized to drive engagement and brand resonance.
Facilitate cross-agency collaborations for aligning brand identity across all digital platforms for Diageo and Sugarfree’s new product launch Sugarlite.
Lead brainstorming sessions to generate innovative campaign concepts, fostering creative problem-solving within the team.
Present strategic recommendations and performance insights to clients, enhancing client relationships and campaign effectiveness driven by cross-functional team collaborations.
To establish industry authority, write thought leadership content like compelling case studies, blogs, and trend reports.
Mentor and guide a team fostering their growth and ensuring effective campaign execution.
Brand Portfolio: Fortune Foods (House of grocery & RTC products), ICICI Prudential Mutual Fund, Sugarfree & Sugarlite, Aditya Birla Health Insurance - Activ App, Diageo - Signature, McDowells, Royal Challenge and Antiquity whiskies; Lenovo, ChefBoss.
Performance highlights:
Successfully converted 3 pitches into retainer clients as the planning lead on new small/medium business accounts.
Launched RTC Khichdi as Fortune Foods' first digital brand, surpassing sales targets with over 10, 000 units sold in 4 metro cities in the pilot phase.
Boosted Sugarfree's social media engagement by 22% during the COVID-19 lockdown using influencer content.
Led vernacular video marketing campaigns for Fortune Foods' Sunflower and Mustard Cooking oil garnering 1+ million views by deep-diving into cultural insights and effective media planning.
Develop and execute content plans for Wipro’s Santoor, Fortune cooking oil, aligning digital campaigns with business objectives.
Present research-driven recommendations to suggest actionable digital channel strategies and content marketing for diverse clients.
Conduct competitor analyses and identify market trends and opportunities.
Brand Portfolio: Fortune Foods, ICICI Prudential Mutual Fund, Sugarfree, Diageo - Signature, McDowells, Royal Challenge and Antiquity whiskies; Brita, Lafarge Holcim, Ambuja Cement, Wipro’s Santoor.
Performance highlights:
Transformed 2 project-based clients into substantial retainer contracts, securing significant client investmens.
Recognised as an Outstanding Employee in 2018
Received accolades from the Swiss Product Development and Marketing Teams of Lafarge Holcim for pivotal contributions to MVP feature-concept evaluations.
• Assisted in securing four pitch victories providing in-depth market analysis, audience insights, and social media planning
• Entrusted with the social media management of two brands within two months of joining
• Organically increased follower engagement and page performance for Khazana Jewellers by over 40% and 30%, respectively, through enhanced creative quality, interactive content, and compelling copywriting.
• Onboarded new clients (Société Général and Khazana Jewellers), established social media presence and crafted content calendars
• Worked closely with the art team to develop captivating social media content and copy, offering creative direction and reference materials for ORRA, TBZ and Khazana Jewellers.
• Amplified brand and product visibility by engaging with online communities and implementing strategic promotional activities on 3 social media platforms - Facebook, Instagram and Twitter
Brand Portfolio: Orra, TBZ, Khazana Jewellery, Indiabulls AMC, Essar petrol pumps, Emami Double Bull Cement
Performance highlights:
Assisted in securing 4-pitch victories providing in-depth market analysis, audience insights, and social media planning.
Organically increased follower engagement by over 40% and page performance by 30% for Khazana Jewellers through enhanced creative quality, interactive content, and compelling copywriting.
Managed client relations
Developed SOPs for employees to reduce duplication of work
Implemented processes for timely billing & account settlement
