Sundera Rao P, Business development manager

Sundera Rao P

Business development manager

Al anwar ceramics

البلد
البحرين - المنامة
التعليم
بكالوريوس, Bachelor's in Commerce
الخبرة
26 years, 3 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :26 years, 3 أشهر

Business development manager في Al anwar ceramics
  • عمان - مسقط
  • أشغل هذه الوظيفة منذ أكتوبر 2017

Responsibilities:
• New Product Launch - Porcelain Tiles
• Dealer Placement
• samplings in Projects
• Display of marketing materials in dealer channel.
Achievements:
• Achieved USD 300, 000 Business 45 days
• Covered 55% retail market coverage in 45 days

Business Manager Ethiopia في Pidilite Chemical PLC
  • إثيوبيا
  • أكتوبر 2015 إلى أكتوبر 2017

Responsibilities:
• Heading all divisions Sales & Marketing for Pidilite (Adhesive, Construction Chemicals, and Maintenance division ) -Business Size USD 2Million
• New Importers on boarding for additional products
• Retail Expansion
• Influencer activity (Conducting meets for Architects, Consultants, Engineers, Contractors, Polishers, Painters, Joineries, and Carpenters )
• Project Sales.
• New Markets expansion
• Training and Mentoring Team size of 25 plus
Achievements:
• Increased business for Pidilite from 1.2 Million USD to 2 Million
• Added 2 New importers for additional products
• Increased retail coverage from 200 to 800 in entire Ethiopia in 2 years
• Added 7 new markets in 2 years from 3
• Contributed 35% Value business to company from Ethiopia in entire Africa region
• Established Brands like LW+, Pidifin2k, Super Latex in Construction Chemicals division
• Launched 7 new product to portfolio in 2 years

Area Head- Sales في S C Johnson Products Private Limited
  • الهند - تشيناي
  • أكتوبر 2013 إلى سبتمبر 2015

Responsibilities:
• Handled entire Chennai and Pondicherry markets for both Retail and Modern Trade
• New Product Launch - All Out Flash Guard
• Handled 24 distributors with 55 members Sales team
• Sales forecasting product level and SKU level on monthly basis
• Distributor level, Sales executive level -Product and Pack level placement and visibility.
• Network expansion - both Numeric and weighted
• Monitoring and managing all promotional scheme within the budget
Achievements:
• Restructured distribution network and made it more efficient
• Registered category wise growth of more than 15% through introduction of 3rd party sales team
• Reduced outstanding credit from USD 200, 000 to USD 46000 while increasing business volume
• Implemented Distribution Management System Software
• Share gain in Shoe care category from 46% to 53%, Achieved leadership position.

Area Sales Manager في Hindustan Coca-Cola Beverages Private Limited
  • الهند - تشيناي
  • يونيو 2012 إلى أكتوبر 2013

Responsibilities:
• Handled Coimbatore and Niligiris markets for Retail & Modern Trade -Business Size USD 12.5 Million
• New Product/Pack Launch - CSD Pet Bottle, (400ml)
• Handled 33 distributors with 45 members Sales team
• Sales forecasting product level and SKU level on monthly basis
• Measuring Outlet level, Distributor level, Sales executive level -Product and Pack level placement and visibility.
• Network expansion - both Numeric and weighted
• Monitoring and managing all promotional scheme within the budget
• Training channel wise placement of products through RED and GREEN process to STLs and MDEs on the execution and schemes of the company on regular basis
• Firsthand knowledge of competition Market Trends, Pricing, etc
Achievements:
• Market share from 49% to 58% from Dec’12 to May’13
• Large pack penetration from mere 4% to 16%
• Bill cuts from 2 case per outlet to 5 case
Recognized for
• Handled 2nd largest value and volume territory in Tamil Nadu
• Achieving 2025 new outlets horizontal expansion target
• Acquiring 5 group outlets from competition resulting in additional volumes for 30000 cases per annum.

Branch Manager في ICICI Bank Limited
  • الهند - حيدر اباد
  • أبريل 2005 إلى يونيو 2012

Responsibilities:
• Mainline responsibility for handling branch operations, P&L of the branch etc.
• Responsible for Smooth functioning of branch and ATMs
• CASA products, deposits, time deposits and assets (HL, PL, CL, CC etc.)
• Third party products (Gold, LI, GI, PMS, PE, Demat etc.)
• Cost and productivity norms
• Ensuring compliance with predefined rules, regulation and procedures of the bank
• Submission of compliance reports, quarterly and monthly reports(QRS) to corporate office
• Monitoring all transactions of high value for any suspicious transactions and reporting the same to financial intelligence unit
• Monitoring all inward and outward remittances and verifying the genuineness of the transactions
• Handling branch audit process and providing responses to audit alerts and audit comments to achieve bench audit scores of 95% and above
• Smooth functioning of branch and ATMs
• High quality service and customer relationship management
• Training and mentoring branch staff and new join
• To comply with reporting methodology on a regular as well as on a need basis

Achievements:
• Highest profitability of USD Rs 300, 000 in new branch category
• USD 15Million book size including assets and liabilities in 2 years - Fastest in new branch category
• USD 100, 000 Fee Income of TPP business - Highest in FY ’11-‘12 in new branch category
• 100% of Asset targets for FY ’11-’12 - Highest in new branch category
• Sales of 15 Kg Gold in FY ’11-‘12 - Best branch in Gold sales category
• Highest average AOC with > 40000 per Customer in FY ‘06-‘07
• Sold highest demat accounts of 800 and 1100 Demat accounts for Fy’11 and Fy’12
• Given more than 200 plus POS machines to current account customers

Sales Manager, April 2005 to Mar’08 - Bangalore, Regional Sales Manager April’08- July’09- Hyderabad, New Customer Acquisition (NCA) - Household - ICICI Bank Limited, Hyderabad
Responsibilities:
• Responsible for handling 6 sales managers and 120 executive to achieve USD 45Million CASA & time deposits
• Be responsible for Achieving revenue targets through 3rd party products (LI, GI, Gold, SIPs, MF, etc.)
• New customer acquisition and deposit mobilization
• Ensuring proper check and controls to prevent fraudulent practices
• 100%-Customer service request closures within budgeted TATs to ensure customer delight
• Training and mentoring sales managers and sales executives

Achievements:
• Pan India No 2 Sales Manager for FY ‘05-‘06
• Pan India No 3 Sales Manager in Absolute Value in FY ‘05-’06 (USD 8 Million) and FY ‘06-’07 (USD 12 Million)
• Best SM for achieving highest CASA % in the Region for FY ‘07-‘08
• Pan India No 2 RSM for CASA and 3rd Party products for FY ‘08-‘09
• Winner of Fixed Deposit Contest for the period Dec - Mar’07
• Contest Winner at Zonal Level for HH-focus for Oct & Nov’06

Cluster Lead في Reliance Communications Limited
  • الهند - حيدر اباد
  • سبتمبر 2002 إلى مارس 2005

Responsibilities:
• Responsible for sales operations of postpaid, prepaid, FWPs & recoveries
• Lead, handled and drove productivity of 10 sales managers for 6 districts in AP
• Expanding the distribution to achieve budgeted targets in unrepresented territories as network expanded
• Setting up distribution infrastructure in new launch towns
• Achieving optimum utilization of towers
• Implementing consumer and trade schemes to increase sales
• Co-ordinating with customer care and commercial teams for smooth operations
• Conduct trainings on products and sales process for inhouse and extended sales teams
• Responsible for market intelligence - competition town launch info, tariffs, schemes etc.

Achievements:
• Successfully Set up distribution from scratch in Tirupathi zone
• Appointed all prepaid distributors for launch within 15 days for all 6 districts in Oct’04
• Awarded with Best Cluster performance for 6 months for FY ‘04-05 for overall postpaid, prepaid, collections, marketing, visibility - marketing, migration(Postpaid to Prepaid)
• Awarded with Best Cluster performance for August and October’03 in AP Circle for Postpaid sales

Senior Territory Sales Incharge في Asian Paints India Limited
  • الهند - حيدر اباد
  • يناير 1998 إلى سبتمبر 2002

Responsibilities :
• Responsible for planning and implementation of all activities of an independent territory
• Dealer management
• Settlement of schemes and credit notes
• Retail audit of the market to find out total market potential and company market share
• Demand generation activity for additional sales
• Demand and sales forecasting-SKU wise seasonally
• New dealer appointments and expansion
• Training to new T S I
• Organize in shop selling through conversion agents and consumer contacts
Achievements :
• Received “Achiever TSI” of the year award in the region in 01-02
• Received “Divisional TSI” of the year award in the division in 2000-01 visited Paris and Dubai along with Top management
• Received “Excellence Performance award” in the division 1999-00
• Received ”outstanding Performer” award in the division 1998-99
• Successfully launched ACE & Tractor emulsions for Interior & Exterior first time in the country
• Successfully done additional sales in projects over USD 100, 000 Lakhs
• Worked various markets from USD 400, 000. Size to wholesale market size of USD 2.3 Million, Gain share in all markets
• Appreciated by customers(Home solutions) and company for exceptional follow up, integrity, and commitment to quality service

الخلفية التعليمية

بكالوريوس, Bachelor's in Commerce
  • في Osmania University
  • نوفمبر 1994

specialisied in cost accountancy,management accountancy

Specialties & Skills

Conceiving
Billing
Market Analysis
Marketing
MS-Excel
MS-Word
Internet
Market Analysis
Adapt New Systems & Procedures
SAP Functional

اللغات

الهندية
متمرّس
الانجليزية
متمرّس
التاغالوغية
اللغة الأم
التاميلية
متمرّس
المراتي
متمرّس
الاثيوبية
مبتدئ

التدريب و الشهادات

Associate of Mutual Fund India (الشهادة)
تاريخ الدورة:
September 2009
صالحة لغاية:
September 2011

الهوايات

  • Music Sports
    Excellent player in Table Tennis, Badminton, Chess, and Singing participated in all competitions in School and College