Pallavi Arora

Ma naging ma rketing for FSL I ng redients, FSL Trade & FSL Hospita lity with
Chef Works M EA a nd Nad u ra* Foods, d riving integ rated ca m paig ns.
Leading ma rket resea rch a nd new prod uct development reports, providing
insig hts a nd in novation for F&B ma nufactu rers.
Spea rheading customer engagement th roug h I n novation Days a nd su pplier
training prog ra ms.
Orga nizing a nd executing la rge-sca le exhibitions, incl uding a 320 sq m
trade shows a n nua l ly.
Driving SEO strategy, secu ring top 1-3 Goog le ra n kings a nd boosting website
leads by 120%+.
I ncreased FSLs digita l footprint on Lin ked I n by 400%, g rowing the audience
from 12K to 60K+.
which is a pla nt-based meat bra nd, building the bra nd identity a nd g uidelines

Ha nd ling a l l PR (ea rned & paid media) a nd interna l & externa l com mu nication
initiatives for the bra nd, a long with new store a nd prod uct lau nches with
events.
Exploring awa rds a nd releva nt spea kership opportu nities for com pa ny leaders
& CXO which led to the CEO being a pa rt of Sha rk Ta n k I ndia as one of the
Sha rks.
Exploring strategic tie-u ps with like-minded entities/persons.
Led on-g rou nd activations in SU LA Fest 2019 a nd I ndia Ma keu p Show 2019.
Ma naged digita l ma rketing activities, promotion ca lenda rs & loya lty prog ra ms.

Developed a nd ma rketed a ELea rning tool, Mobile App a nd WhatsApp
Monitored a l l content a nd u pdates on ASCIs Website & socia l media ha nd les.
Conceptualised, coordinated and developed various events & marketing collaterals.