باميلا Nazareth

Projects: 24th World Energy Congress, Abu Dhabi (The World Energy Congress is the flagship triennial event organised by the London-based World Energy Council, which took place in the Middle East for the first time from September 9-12, 2019 and drew a crowd of 15, 000 energy experts including investors, thought leaders, 70 ministers and 500 chief executives from 150 countries. The next such Congress will take place in 2022 in St. Petersburg, Russia.

Other Projects: Middle East Process Engineering Conference and Exhibition - Bahrain, World Petroleum Council Leadership Conference - Mumbai, Gulf Downstream Association - Bahrain, Future Leaders Forum - Russia

•Managed social media platforms from content creation to implementation and reporting and served as a primary liaison between the official videographers, photographers, design and social media teams.

•Monitored brand performance and steered marketing efforts toward building different shows and supported the business/commercial agenda.

•Demonstrated ability to manage multiple projects - work prioritization, planning and time management with different entities and stakeholders including government, private entities ranging from official show sponsors to local partners (airlines, tours, official VIP cars, accommodation for show attendees).

•Proactively developed and executed a monthly show preview and newsletters alongside energy experts, writers and a global programme team to deliver exciting insights and best features of the event in every issue.

•Assisted different regions/offices to proactively drive their marketing agenda, largest of all included working with 86 countries to market the 24th World Energy Congress.

•Designed core features and managed the show mobile app.

•Developed a daily programme for school students attending the 24th World Energy Congress by mapping out interest areas and networking-based workshops to enhance their leadership and entrepreneurial skills

Achievements

•Revamped and developed the core show branding of an event that has been running for 95 years - including digital banners, marketing campaigns and storytelling to offline elements such as - venue signage, out of home advertising and below the line collaterals.

•Introduced a new show feature to a 24th edition of the exclusive World Energy Congress - Land Art Generator Initiative, which brought together artists, scientists, landscape architects, engineers, and others in a first of its kind collaboration of producing renewable energy through art installations which involved 300 teams from 150 countries in a span of four months.

•Marketed and managed 30 side events ranging from government to private organisations.

•Created event budgets, project plans and production schedules i.e. organizing logistics, planning show staff, obtaining necessary government approvals and maintaining processes in the lead up to the shows.

•Coordinated with venue management, caterers, stand designers, contractors, and equipment hire suppliers.

•Ensured all show related collaterals are design and proofread before final sign off process.

•Prepared welcome packs and brochures. Liaised with PR colleagues/agencies to promote shows.

•Conducted post-event assessment i.e. show data analysis and produced reports for show sponsors and documented all show related budgets, plans, collaterals and post-show comments for future reference.

•Tested event websites and apps on an as required basis.

•Managed client accounts in Food, Shipping, Apparel, Automotive, and Gaming sector. Main tasks involved maintaining and developing business goals, managing client expectations - keeping them realistic about timelines for delivering campaigns.

•Updated status reports for clients, received creative changes, and relayed those changes to creative staff.

•Raised cost estimates through internal systems, managed billing and raised commercial matters with the business development team.

•Processed relevant projects with client approvals to ensure swift processing and payment.

Projects: GITEX, Gulfood, Gulf CIO Summit, Food Logistics Forum, HR Leaders Forum and Awards

•Created, supported and delivered marketing plans, campaign deadlines to achieve specific business objectives.

•Developed conferences databases and segmented data in the CRM system by research and enhanced conference offerings.

•Worked with external support agencies including printers, advertising, design agencies, PR, photography and media offices.

•Produced all marketing collateral including - email blasts, e-newsletters, brochures, developed and updated event websites, sourced and negotiated relationships with leading media companies for all regional and international conferences from the DWTC portfolio.

•Ran all marketing and project management onsite activities including press conferences, conference sessions, and media centers during each event.

•Tracked responses and analyzed click-throughs from marketing campaigns and passed on the marketing leads and click-through data to sales teams.

Projects: ADIPEC, Hotel Show, Sea Trade, Careers UAE, WETEX, World Energy Forum, Middle East Electricity

• Created yearly events calendar for U.A.E, Bahrain, Oman, Qatar, Iraq and Pakistan and leading each of those events with the budget given for the year.

• Liaised with suppliers for exhibitions stands, marketing supplies, advertising agencies, and hotels.

• Designed and branded - advertisements, corporate invitations, posters, banners, offices, uniforms, stand-builds for exhibitions and vehicles.

• Implemented the new ABB branding guidelines to all employees in the region, which includes brand training for internal and external usage of the brand and successfully conducted over 30 trainings in 2010 to groups of 15 people.

• Created and edited an internal monthly newsletter, distributed to over 3000 employees in the region.

•Supported senior team members by assisting with marketing and communication activities on content campaigns that played out cross media.

•Worked cross-divisional and recognized opportunity to develop and maintain a wide range of relationships with key members of staff, and the wider organization.

•Gave extensive administrative assistance to corporate communications team by working on a variety of projects/initiatives which included:

•Managed promotional activity to support specific channel, network or genre initiatives - production of communication materials, brochures, direct mail, posters, may involve liaison with advertising agencies, printers or designers.

•Researched and wrote creative briefs- liaised with internal teams/program producers or promotions teams.

•Researched and managed company presence at exhibitions and events - was responsible for branding program and identifying key exhibitions which suit the target market, negotiating the contract, organizing stand design with designers and sourcing and managing exhibition staff.

•Acted as the first point of contact for queries and responded to media, agency and staff queries.