Paolo Perazzi

M&A projects implementation on both sell side as well as buy side.

Overall company management with specific focus on:
Turnaround
International development
Supply chain efficiency
M&A projects

International Business Development projects implementation for medium and large size company both in industrial and services business area.

May 2006 - December 2008

Strategic Market Responsibilities

Business intelligence tool generation for business assessment by country and channel
Market assessments
Brand Equity & Brand Positioning evaluation

Operational Marketing Responsibilities

Incentive program for customers and internal sales force
Fairs and exhibitions: from design to implementation
Product communication
Sponsorships
Implementation of marketing support tools (video, presentations, mobile set-up, merchandising)
Management of all commercial and global internal conventions, from conception to final implementation and delivery

July 2005 - May 2006

Responsible for the migration between Pirelli and Prysmian with full and direct responsibility on the overall process design and implementation.

Rebranding: New name and new logo definition and delivery.
Corporate Identity and Communication; launch of the new dvertising campaign from concept to design and media planning.
New Corporate WEB and new Intranet site.
New Image start-up on all worldwide distributors POS.
Internal NEW Image launch to all Executives world-wide during the first Prysmian Global Meeting which was also organized and managed.

January 2004 - July 2005
Pirelli Cavi e Sistemi Energia S.p.A
Marketing & Business Development Director - Trade & Installers

Channel segmentation and management followed by a consistent marketing and communication activity.
Strategic planning and commercial management.


January 2003 - January 2004
Pirelli Cavi e Sistemi Energia S.p.A
Commercial Director - Trade & Installers

Direct responsibility for all international contracts with major worldwide distributors.
Direct management of a sales portfolio exceeding 800 million Euro
International strategy set-up and management. World-wide affiliates commercial coordination.

April 2000 - January 2003
Pirelli Cavi e Sistemi S.p.A.
Key Account Director

Direct responsibility for co-ordinating the international activity between different Pirelli affiliates worldwide and all major international distribution groups.


January 1997 -April 2000
Pirelli Cavi e Sistemi S.p.A.
Business Development - Marketing Director

Worldwide Market analysis and new industrial / business opportunities research (scouting).
Definition of industrial agreements and implementation of joint ventures
Operational and Strategic marketing responsibilities within the ASEAN and Far East.


June 1994 - January 1997
Pirelli Cavi S.p.A.
Sales and Marketing Manager - Submarine
Telecommunication Systems Division

Direct operating responsibility for the main world markets, especially in Southeast Asia (China, Vietnam, Thailand, Philippines, Indonesia, Malaysia and Taiwan).
Definition of specific strategic policies.
Author of many market studies regarding the company’s strategic repositioning.