Parimal Madhura

Business Development

Sales Executive / Co-ordination

Oct '12 - April '14: Manager - Hero Cycles Ltd;

Oct '07 - July '11: Sales Officer, TI Cycles of India (BSA/Hercules Bicycles);

South Maharashtra & Goa (HQ - Pune)
Oct '07 - July '11
- Retail and distribution Management.
- Effectively assisted in launching of new products.
- Planning & executing BTL activities.
- Implementation of brand visibility & merchandising.
- Received Best Sales Officer-West Award for two consecutive years 08-09 and 09-10.
- Managing Director's award -Member Of Cross Functional Team.
- Increased territory sales by 40%.
Sales Officer
Godrej Agrovet Ltd (Foods Division-IPB)
Feb '07 - Sep '07
- New Product Launch.
- Appointment of distributor and entire retailers' network.
- BTL Activities (Product sampling at Malls / Retail Outlets)
- Extensive work with brand visibility & merchandising.
- Managed reports, email, inventory and maintained retailer sales data.
- Supervision of sales representatives.
- Supply Chain Management.
Business Development Executive

Feb '07 - Sept '07: Sales Officer, Godrej Agrovet Ltd (Foods Division);

July '03 - March '06: Sales Officer, Dinshaws Dairy Foods Ltd;
Oct '12 - April '14: Manager - Sales - Hero Cycles Ltd
West Region

- Sales management.
- Fostering a robust and sustainable network of existing dealers.
- Increasing market share and product placement.
- Maintaining premium service levels with existing customers.
- Planning & executing BTL activities.
Deputy Manager -Sales
T.I.Cycles of India (Murugappa Group, BSA/Hercules Bicycles)

Dinshaws Dairy Foods Ltd.
Jul '03 - Mar '06
- Territory Incharge - Business Development.
- Distribution Management.
- Launched new products.
- Extensive work with brand visibility & merchandising.
- Supervision of sales representatives.
- Supply Chain Management.
- Managed reports, inventory, and retailer sales data.