Partho Banerjee

By continuously monitoring the ROI of partners involved in the business, we restructured the investment of
Key Partners, and we were able to increase their revenue contribution from 5 Cr. to 20 Cr. within six months.
As a result of this approach, our overall revenue increased by 25% compared to the previous year.
• Exceeded sales targets through strategic programs, strong store network, and performance analysis,
resulting in a monthly average of 85M INR as a successful Branch Manager for Retail Operations in Eastern
India.
• Exceeded sales objectives by forecasting and developing strategic initiatives, resulting in 100x increase in
store-level reach and 35% conversion in sales.

Designed data-driven tools to expand retail footprint and penetrate Tier 3 & 4 towns and blocks, resulting in
a significant increase in GFK report and raising market share from 0.8% to 3% by end of FY 2020-21.
• Expanded brand and business footprint through Industry Process Experiences Engagements, successfully
managing over 150 store operations in Eastern India and setting an industry benchmark.
• Developed a new customer-focused solution with Key Partners, we piloted it with a select group of
customers and saw a 20% increase in sales within the first month.
• Further improvisation of the plan, showed an additional 15% increase in sales in the following quarter.
• Our overall revenue from our Partners improved by 35% compared to the previous year, and we were able
to establish a more productive and collaborative relationship with our partner.

Analyzed sales metrics and demand forecasts, developed new Home Décor line, resulting in 30% revenue
increase within 6 months of launch.
• We also implemented local-level pricing policies and utilized field reports to optimize secondary sales, which
steered a 20% increase in sales revenue in our top-performing markets.
• Efforts led to 50% YoY increase in Home Décor product revenue and a more data-driven and efficient sales
strategy.

Monitored ISD performance, identified areas for improvement, and provided targeted training to boost sales.
Achieved a 15% increase in sales of handsets and accessories in AP/ Telangana within 3 months of program
launch.
• We also conducted regular performance reviews and provided feedback to our promoters, which resulted in a
10% increase in average sales per promoter.
• Improved sales revenue by 25% YoY through effective monitoring and coaching, establishing an efficient
sales strategy.

Managed sales operations resulting in INR 2 Million per month through modern trade, with expertise in
managing critical Modern Trade Accounts such as Future group, RPG, Hotspots, Reliance, Essar, Videocon,
and Tata.