Patrick Abi Hatab

• Define and maintain the overall visual style, mood, and
tone for campaigns, projects, or brand identity.
• Lead brainstorming sessions, develop creative concepts, and ensure ideas align with the company objectives and
target audience.
• Manage and mentor designers, photographers, illustrators, and other creative team members.
• Oversee the creation of all visual materials, from initial
sketches to final execution, ensuring consistency and quality.
• Enforce brand guidelines and ensure all visuals reflect the brand’s voice and identity.
• Work closely with copywriters, marketers, strategists, and production teams to create cohesive campaigns.
• Present creative concepts to stakeholder, gather feedback, and refine designs to meet expectations.
• Facilitate cross-department collaboration with marketing, sales, and product teams to align creative work with overall business objectives.
• Review final artwork files for accuracy, resolution, colors, and layout before sending to print.
• Ensure all files meet technical specifications (bleed, crop marks, color profiles, etc.) required by printers.
• Coordinate with printing vendors to discuss job
requirements, timelines, and quality standards.
• Oversee print proofs (digital and physical) and provide
feedback or corrections before mass production.
• Check color matching and brand consistency across variousprinted materials.
• Inspect final printed products for quality control, ensuring they are free of defects and match approved proofs.
• Troubleshoot printing issues and work with printers to resolve them quickly.
• Conduct market research and trend analysis to inform creative strategies and maintain relevance in a
competitive landscape.

• Generate clear ideas and concepts
• Leads the creative development and execution of individual projects, both interactive and print design, in close collaboration with the Marketing Department
• Works closely with the project team to ensure that the creative work will achieve the client’s strategic and communication objectives
• Establishes brand-appropriate creative approaches
• Communicates proactively with the project team to keep deliverables on track
• Participates in the company meetings, creative discussions, strategy discussions, and development of presentations
• Clearly articulates design decisions that are backed up with strategic supporting evidence, insight, and rationale
• Communicates with various vendors to coordinate the execution of print and digital deliverables
• Supports new business pursuits — supporting and participating in creative concepting, asset development, and presentation decks
• Locate resources, visit sites, and lead pre-event meetings to help staff make decisions about event design

Make your brand stand out by investing in its identity. My services are geared towards providing more than just a one-off logo, but instead providing an entire, unique brand identity that directly aligns with and expresses your business’s mission and vision, from brand creation to brand development, strategy
and activation

• Determine how best to represent a concept visually
• Determine which photographs, art, or other design elements to use
• Develop the overall look or style of a publication, an advertising campaign, stand, website, TVC and Mobile app
• Supervise design staff
• Review and approve designs, artwork, photography, and graphics developed by staff members
• Talk to Directors to develop an artistic approach and style
• Coordinate activities with other artistic or creative departments
• Develop detailed budgets and timelines
• Present designs to CEO for approval

• Managing weekly layout and designs
• Designing stands for production and following up on materials
• Designing creative packaging
• Designing and supporting completion of media types including corporate identity, annual reports, catalogues, posters, flyers, newspapers, packaging, sales collaterals, and tradeshow graphics
• Photo retouching and image manipulation
• Color corrections for printing
• Producing excellent visual solutions
• Finishing artwork by using world international guidelines for finalization
• Estimating the amount of time needed to complete projects
• Following up on quotations and production (quality control)
• Following up on printing, managing all jobs for release to Printer(s)
• Studio Managing and backing up final jobs

• Collaborating with art directors, creative, copywriters, photographers, printers, stylists,
illustrators, and account managers to give the best service to the clients
• Designing creative packaging
• Designing and supporting completion of media types including corporate identity, annual reports, catalogues, posters, marketing flyers, newspapers, packaging, sales collaterals, and tradeshow graphics
• Photo retouching and image manipulation
• Artwork Color Correction
• Producing excellent visual solutions
• Finishing artwork by using world international guidelines for finalization
• Estimating the amount of time needed to complete projects
• Following up on quotations and production (quality control)
• Following up on printing, managing all jobs for release to Printer(s)
• Studio Managing and backing up final jobs

• Collaborating with art directors, creative, copywriters, photographers, printers, stylists,
illustrators, and account managers to give the best service to the clients
• Designing creative packaging
• Designing and supporting completion of media types including corporate identity, annual reports, catalogues, posters, marketing flyers, newspapers, packaging, sales collaterals, and tradeshow graphics
• Photo retouching and image manipulation
• Artwork Color Correction
• Producing excellent visual solutions
• Finishing artwork by using world international guidelines for finalization
• Estimating the amount of time needed to complete projects
• Following up on quotations and production (quality control)
• Following up on printing, managing all jobs for release to Printer(s)
• Studio Managing and backing up final jobs

• Planning concepts by studying relevant information and materials.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval
• Preparing finished art by operating necessary equipment and software.
• Coordinating with outside agencies, art services, marketing, printers, and colleagues as necessary
• Contributing to team efforts by accomplishing tasks as needed.
• Communicating with clients about layout and design
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop, illustrator, indesign & QuarkXPress
• Reviewing final layouts and suggesting improvements when necessary.