Brand Consultant
Cyprus Airways
مجموع سنوات الخبرة :60 years, 11 أشهر
restructure the brand, developt it and relauch it is a profitable business
• Business Development through strategic partnerships & innovative strategies & crisis management tactics.
• Setting up communication strategies (360 degrees planning) - creative, planning & optimization for clients.
• Training the team on ROI focused campaigns & eficient delivery through right targeting
• Planning & managing events - corporate, Sports marketing/product launch/PR events
• Consulting for regional holdings & leading their teams towards data driven milestones.
• Restructuring departments into a more eficient cluster & efectively increase performance
• Budgeting & working with large portfolio
• Managed sports marketing initiatives, securing sponsorships and enhancing brand association.
Key Achievements
• Advising the Board of Directors on new Marcom & business plans after 25 years of market leadership (Columbia Group of Restaurants, Cyprus - 13 brands covering full Cypriot territory) (Cyprus Airways - rebrand, relaunch, Crisis management campaign)
• Cutting campaign costs by 30% while delivering 20% over the top in Qatar during COVID
• Oversaw the rebranding of AL Riyadh Holding Group in Iraq, resulting in a more modern and appealing brand image
• Launched Skills Arabia in Lebanon for the GCC & MENA region (1200 people event prepared in 1 week)
• Spearheaded comprehensive marketing strategies resulting in a 30% YoY revenue growth.
• Orchestrated successful digital marketing campaigns, increasing online engagement by 60% & increasing sales by 40% though lead acquisition tactics & targeted campaigns - transformed the lead generation platform to a fully digitized system delivering on average 12, 000 qualified leads per year and raising rental occupancy rate to 96%
• Maximized rental occupancy in Qatar through targeted digital campaigns and oferings over a period of 2 years for Regency Group Holding in Doha, Qatar
• Creating ad hoc events for clients with limited time & budget - Skill Arabia (1200 people executed in 4 days with a minimal budget of $100K
• Leading a team of 6 and delivering the MENAs first ever Digital Motorsport Championship in 11 countries for a 3 months project.
• Worked with leading regional brands, notably: Playstation, Regency Group Holding/Al Asmakh Real Estate Development Company Qatar, MIX FM, Toyota Gazoo Racing, Hyundai, Al Kanater & many more
• Strategically plan and launch Top Gear Arabia in the region
• Set up base in KSA
• Set up marketing & commercial strategies
• Head Brand content & positioning
• Lead clients partnerships across the region
• Prepare Launch Event
• Launched the brand in Lebanon & the region including sub-brands (VOX Gold - IMAX - 4DX)
• Curated the media/marketing structure for the global brand and created the media relationship handbook for the Region - VOX brand book on how to run events & handle media
• Planned and executed marketing strategies to boost movies, created and managed over 300 regional movie premieres and regional launches and closed over 20 PR campaigns through barter deals with no budget
• Implemented a customer experience improvement program for the region
• Created sales-driven promotions, developed and managed a cost to return on investment (ROI) for all promotion activities to support appropriate resource utilization, campaign proposals and annual budget preparation
• Established partnerships with key influencers, driving brand advocacy and customer loyalty by maintaining excellent media, influencers, exhibitors, distributors and suppliers relations
• Successfully launched and managed high-profile events, resulting in increased market visibility
• Trained a staf of 10 people on other sites in diferent regions on planning events and premieres
Key Achievements
• Launched VOX Cinemas in the region in 2012 and transformed it into the #1 Leading Cinema in Lebanon
• Implemented strategic marketing plans that elevated brand awareness and market share
• Won 3 Best Cinema Awards
• Named top selling cinema 3 years in a row
• Reached the global top 20 best-selling Imax cinemas in the world
• Reached Top 3 ideas in MAF hackathon in 2014 - fully integrated app for cross business activations & sales
• Built marketing & PR Strategies, handled brand activations & events management
• Maximized media sales through ad/media agencies