Regional Brand & Communications Manager
Deloitte
Total des années d'expérience :14 years, 11 Mois
• Set up and implemented brand, communication and digital strategies and plans for Deloitte’s consulting practice, priority industries and countries in the Middle East
• Overviewed the production and launch of publications and brochures for the Deloitte's consulting practice, industries and ME countries in terms of design, copywriting, risk review and communication
• Drafted and implemented communication plans across different channels (Internal and external communications, website publishing, social media, media & PR) for the various thought leadership launched
• Planned and organized small to large scale events for Deloitte ME from connecting with hotels to setting up the events’ agendas
• Drafted and implemented brand, communication and digital plans for Deloitte Middle East’s key events and conferences
• Organized and set up interviews with key media outlets in the region for Deloitte ME’s leaders
• Produced brand and communications templates, forms and guidelines to enhance the department’s workflow and processes
• Managed internal and external agencies, including design, copywriting and rich media to ensure the business gains maximum return on investment
• Led Brand & Communication for Deloitte’s regional Innovation program
• Created and launched the Deloitte Brand Champions Network consisting of around 20 brand champions across the Middle East
• Led the launch of Deloitte’s new brand identity in the ME through different communication and training initiatives
• Planned and led the Deloitte ME brand development program for the region achieving an “A” rating under Deloitte’s global brand standards
• Led the global annual brand audit activities for Deloitte ME through setting up guidelines and a rating system to increase brand compliance
• Drafted policies and manuals for the use of the Deloitte brand internally and externally
• Provided guidance on branding documents and initiatives to enhance brand compliance and quality outcomes
• Acted as the ME’s brand focal point of contact for both Global and the region
• Set up and implemented digital strategies and plans for Deloitte ME
• Led and managed the Deloitte’s extranet and intranet migration projects for 16 different ME country sites from technical learning, training others, content updating to implementation and launching
• Managed, on a daily basis, Deloitte’s digital platforms (Websites, Social Media platforms) from both content and technical perspectives
• Led the proposal, contract negotiations, planning, design and launch phases of the Deloitte ME’s mobile applications
• Created, launched and maintained Deloitte Middle East’s Social Media channels and groups (Facebook, Twitter, LinkedIn)
• Enhanced Deloitte Middle East’s online presence through content management and SEO
• Measured, analyzed and reported on audience engagement and visits to Deloitte’s extranet, intranet and social media channels
• Drafted online networking policies and guidelines as well as launched internal awareness programs for social media communication
• Acted as the ME’s digital focal point of contact and representing Deloitte ME in global internal digital events, conferences and trainings
Sept 2005 - June 2009 Lebanese American University Bachelor of Science in Business Management & Marketing