Regional senior digital exchange - Levant
mindshare
مجموع سنوات الخبرة :16 years, 5 أشهر
• Managed the strategic planning, execution, client relation and digital media buying across social media, Search, Mobile, web analytics and optimization for more than 40 major accounts in the Levant and the MENA region including:
1. Telecommunications: Zain Jordan and Iraq, Touch Lebanon
2. Electronics: LG
3. Clothing and retails: Nike, GAP, Decathlon, Gymboree, Massimo Dutti, Promod, Salsa, Bershka, Pull and Bear, Marks and Spencer
4. FMCG’s: Heineken, Gandour group, Kimberly Clark, Grant’s Whisky, Vape, Canderel
5. Banks: Arab Bank, HSBC
6. Others: Boheringer, Estates real estate
• Planned and handled innovative Augmented reality regional project for marks and spencer done for the first time in the middle east
• Helped raising the yearly digital spends of our clients by 400% in less than a year
• Created CRM programs for the on trade costumers and bar owners and integrated it in the social media channels of Absolut Vodka
• Handled the management of all the company’s events and managed the sponsorship opportunities
• Build product knowledge trainings and presented them for the key stakeholders in the market
• Worked on conducting a whole market study for the UNDP and the Lebanese “Ministry of Finance” with the objective of assessing the Lebanese market readiness for sustainable public procurements
• Provided divers online media solutions in the domain of social media marketing, Paid search marketing, online advertising, e-PR and social marketing for numerous local and regional brands allowing them to attain sales and communication objectives.
• Managed both sales channels of direct clients and advertising agencies
• Witnessed the foundation of the digital media business in the region of the Middle East
Learned the basic client servicing skills in an advertising agency
Learned the basics of the client servicing role in an advertising agency
Took a look on the role of a brand manager and the work flow in an FMCG distribution company
Learned all about the media agency's role and technicalities
Went through regular market visits with the sales and merchandising team.
Extended marketing studies, mainly focused on strategic thinking and new technology’s effective usage
Extended marketing studies, mainly focused on strategic thinking and new technology’s effective usage
Studies focused on a deep understanding of the marketing and advertising sectors and all their components in addition to a profound knowledge of the business world.