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Paula Erika Cruz, Assortment Merchandising Lead UAE

Paula Erika Cruz

Assortment Merchandising Lead UAE·INSTASHOP DMCC

United Arab Emirates

Bachelor's degree, marketing management

Work experience

Total years of experience: 7 years, 6 months

Assortment Merchandising Lead UAE

December 2021 - Present

INSTASHOP DMCC

Dubai, United Arab Emirates

December 2021 - Present

Develop and execute comprehensive training and operations
strategies aligned with company goals.
Lead, mentor, and manage high-performing teams to foster
collaboration and drive results.
Monitor process consistency across multiple countries to ensure
operational efficiency and excellence.

Company industry:
Internet & E-commerce

Field Training Manager

November 2020 - December 2021

INSTASHOP DMCC

Dubai, United Arab Emirates

November 2020 - December 2021

Design and implement tailored training programs for field members to
enhance their skills and knowledge.
Provide leadership and guidance to leaders ensuring field consistency
and effectiveness in training delivery.
Evaluate training outcomes and continuously refine strategies to meet
evolving business needs and objectives.

Company industry:
Internet & E-commerce

Field Team Leader

January 2019 - November 2020

INSTASHOP DMCC

Dubai, United Arab Emirates

January 2019 - November 2020

Guide and inspire team members to achieve individual and collective
goals, fostering a culture of collaboration and accountability. Delegate
tasks effectively, leveraging the strengths of each team member to
maximize productivity and performance. Serve as a role model,
exemplifying the companys values and providing mentorship and
support for professional growth and development.

Company industry:
Internet & E-commerce

Education

PAMANTASAN NG LUNGSOD

January 2013

January 2013

Bachelor's degree, marketing management

Philippines

STI COLLEGE

January 2009

January 2009

Bachelor's degree, Information Technology

Philippines

Skills

Staff Training
Intermediate
Staff Training
Intermediate
Report Writing
Intermediate
Report Writing
Intermediate
Product Launch
Intermediate
Product Launch
Intermediate
Business Review
Intermediate
Business Review
Intermediate
People Management
Intermediate
People Management
Intermediate

Languages

English

Intermediate

Tagalog

Native Speaker