Paula Katrina Edwards

• Providing reliable business support to SMEs, start-ups, and growing companies, streamline operations and manage direct client relationships without the cost of full-time local hiring. Specializing in market research, CRM management, handling confidential client and company information, generating leads, client and B2B outreach, and creating marketing strategies.
• Developed and executed strategic market entry plans for private business owners, resulting in a 30% increase in international sales and expanded partnerships across Europe and Asia

• Identified and qualified prospective clients to expand the sales pipeline and increase market reach.
• Coordinated communication between cross-functional teams to streamline project workflows and improve delivery timelines.
• Developed tailored proposals that address client needs, enhancing engagement and conversion rates.
• Monitored competitor activity to inform strategic positioning and maintain competitive advantage.
• Facilitated negotiation processes to secure agreements that aligned with company objectives and client expectations.

• Lead sales and marketing strategy for exclusive property listings targeting
mid to high-net-worth individuals and corporate investors.
• Designed and executed targeted marketing campaigns that increased
client engagement and international inquiries.
• Negotiated and closed property transactions, delivering strong ROI for
clients.

• Brokered luxury residential and commercial properties, managing mid-to-high value transactions for foreign and local investors.
• Collaborated with a substantial number of brokers, agents, Attorneys-In-Fact, property owners and middlemen in closing deals for rentals from commercial spaces, homes in high-end areas.
• Closed deals for foreign investors and expatriates. Handled over 70 property rentals and contracts, including post-lease property inspection and property modification.
• Built long term relationships with expatriates, brokers, corporate clients, and property owners.
• Delivered full transaction lifecycle support including prospecting, property presentations, ocular, negotiations, documentation, and turnover. Generated consistent revenue by client trust and service excellence.

• Developed expertise in lead generation, client communications, and
negotiation of property deals.
• Supported team in expanding international client base, contributing to
consistent sales growth.

• Co-managed large-scale corporate and social events with up to 1, 000
attendees.
• Directed vendor negotiations, logistics, and budgets to deliver seamless
events.

• Oversaw daily operations across aviation, real estate, and technology
businesses.
• Managed confidential projects, including CRM tracking, real estate
investments, and strategic initiatives.
• Coordinated executive-level communications and schedules.

• Investigated and resolved credit card fraud cases, ensuring compliance
with international financial standards.

• Handled premium client accounts with focus on retention, issue resolution,
and service excellence.