Head of Marketing
Digital Marketing and e
Total years of experience :20 years, 2 Months
Assisted and worked with SME Clients on varied areas of digital marketing such as - Website creation, social media, e-Mail marketing programs, lead generation campaigns, search engine optimization and video content
Digital Marketing and Online Sales
•Managed Search engine marketing (SEM) campaigns with an annual budget of 1 Million USD
•Managed all social media channels - Facebook, Twitter, YouTube and LinkedIn
•Pioneered Facebook Live for the brand. This was an industry first initiative
•Launched content marketing campaigns to give a boost to Search engine optimization (SEO) efforts
•YouTube Campaign - Managed the most successful campaign on YouTube within the financial services sector in India. Campaign Name - #AskWhatELSS (ELSS - Equity LinkedIn Savings Scheme)
Digital Marketing Initiatives and Online Sales
•Launched the brand on social media - Facebook, Twitter and LinkedIn
•Setup and managed the online sales vertical - Flexi Online Term Plan
•Managed all aspects of the online sales launch such as:
•Co-ordinate with the product team on products specifications
•Conduct competitor recce
•Design the frontend - UI / UX, Templates, A/B Testing, Analytics, etc
•Co-ordinate with backend teams - Operations, Customer Service, MIS and Claims to set processes for the online product
•Conducted training programs for call center staff on how to generate business from the online leads
•Tied up with third party aggregators to generate business - PolicyBazaar, EasyPolicy, BankBazaar, etc
•Managed campaigns for employees of the Future Group to sell the online product
•Managed Digital campaigns to generate sales across Search, Display, e-Mailing programs, Google Display Networks, etc
Digital Marketing
•A group level role where I oversaw digital marketing across 4 lines of business : Insurance, Mutual Funds, NBFC and Wealth Management
•Led a cross functional team of digital marketing professionals to achieve digital marketing objectives across business lines
•Smart Website - Pioneered the concept of smart website using AEM - Adobe Experience Manager. This was an industry first initiative
•Oversaw digital marketing areas - Websites, SEO / SEM, Online PR, Digital Analytics and Digital Media buying
Digital Marketing
•A group level role where I oversaw digital marketing across 5 lines of business : Life Insurance, Mutual Funds, NBFC, Insurance Broking and Wealth Management
•Website Project - Led a massive website revamp project titled as ‘Project Ultimate’ across all 5 lines of business
•Managed lead generation campaigns for Mutual Fund products
•Pioneered the concept of content marketing by leading a mega content plan and association with India’s premier content company NetScribes
Direct & Digital Marketing
•Setup the direct marketing channel and ran lead generation campaigns
•Conducted training programs for call center staff on how to generate business from the online leads
•Setup & managed the first road-block digital media campaign in the Insurance industry
-Channel. Joined the company as a
-
–