Brand Manager
Dubai Electricity and Water Authority
مجموع سنوات الخبرة :14 years, 1 أشهر
•Strategic yearly analysis and planning for the brand to enhance current brand image and reputation in the public's eye.
•Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
•Developing brand standards and usage guidelines, updating it on a yearly basis and assisting with integrating campaigns with brand consistency.
•Managing Brand Architecture and Help determine identities for new brands/sub-brands and Maintaining brand identity consistency
•Developing and implementing media planning, buying, and innovation strategies.
•Providing design and direction for collateral, web, product packaging, and other visual communications media for the company.
•Coordinate objectives with marketing, creative, and advertising departments.
MARCH 2010 - APRIL 2012 : DIGITAL MEDIA MANAGER
Connect Ads “Facebook and Microsoft”, Dubai - U.A.E.
• Maintaining strong account management and relationships with existing customers in addition to pitching for new clients.
• Responsible for the online media of Microsoft and Facebook in the Mena region.
• Develop digital strategies and objectives for assigned brands. Lead and manage the development and implementation of marketing activities planned in cooperation with media agencies and direct clients.
• Manage workflow and budgets to ensure timeliness and profitability.
• Monitor performance against plans, recommending and implementing changes where appropriate.
• Initiate and manage Market Research, following up with appropriate recommendations.
• Monitor competitor activity and recommend appropriate responses/action.
• Prepare and deliver Media presentations tailored to different industries in order to sell new advertising products and increase the company’s revenue.
JANUARY 2007 - MARCH 2010: SENIOR BUSINESS DEVELOPMENT MANAGER
Mediaquest Corporation, Dubai - U.A.E.
• Contributing in the launch of Kippreport Website.
• Identifying and converting leads - meeting clients and agencies, establishing their marketing needs, pitching and creating bespoke packages including banners, email shots and sponsorships.
• Full end-to-end solution - from explaining online advertising to selling packages, advising on creative to organizing after sales meetings.
• Maintaining and developing existing and new clients through research and networking.
• Carry out market research and competitor analysis.
• Creating monthly sales forecast and building a pipeline of prospects through regular networking and relationship building.
I was handling different mediums starting from TV, then print and ended by digital. I was more independent and had more ownership of the tasks I was performing earlier, at the senior level.
TRAINING COURSES & INTERNSHIPS • Online Media planning and buying – E-consultancy. • Facebook Social Media training by Diego Oliva, Regional Director of Facebook. • Microsoft products’ training by Mitri Azaroglu, Senior Product Marketing Manager at Microsoft. • Negotiation Master Class - The Institute of Sales and Marketing ISM Training. • Fashion Design I, Esmod Dubai Academic City. • Internship in the client servicing department at Leo Burnett.
