Petar Brkic

Spearheaded the sales and operations strategy, achieving a 15% year-over-year increase in revenue by optimizing the sales funnel, enhancing operational
efficiencies, and leveraging CRM tools to track and analyze key performance indicators (KPIs).
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Directed the efforts of a multifaceted team of 50 professionals to streamline the distribution of consumer goods including tobacco, spirits, and perfumes across
various sales channels.
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Created and executed comprehensive business strategies, driving over 15% growth in sales and profitability within one fiscal year through meticulous market
analysis and goal alignment.
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•Managed key business wholesale partners, fostering strong and mutually beneficial relationships.
•Monitored and drove company performance, initiating corrective actions when necessary to maximize efficiency and results.
• Strategically negotiated promotional campaigns with suppliers, leading to a 15% revenue boost and improved supplier collaboration.

Managed wholesale and retail operations, orchestrating the efforts of a dynamic team of 30 individuals in the distribution of a diverse range of consumer goods,
including accessories, tobacco, spirits, perfumes, and sweets, through duty-free shops.
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Managed the diplomatic shops, ensuring the seamless supply of consumer goods to embassies, diplomatic channels, and international missions in Balkans region.
Maintained high-level service standards and compliance with diplomatic protocols.
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Established and maintained effective communication channels with suppliers, actively negotiating Point of Sale Materials (POSM), and securing advantageous
sales deals. Fostered strong, collaborative relationships to enhance product visibility and market presence.
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Led the projection of seasonal budgets for each brand, implementing strategic initiatives that optimized revenue planning. Demonstrated a keen understanding
of market trends and consumer behavior to drive successful outcomes.

Drive the wholesale department overseeing 15 franchise monobrand stores and 25 joint venture Tom Tailor monobrand stores. Demonstrated a keen
understanding of the retail landscape to drive strategic initiatives for sustained growth.
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•Managed customer service operations for franchise stores in the Balkans (Serbia, Slovenia, Croatia, Bosnia and Herzegovina, Bulgaria, Montenegro).
• Executed monthly preparation of showrooms in alignment with visual guides
• Ensured that the presentation of merchandise adhered to brand standards, enhancing the overall customer experience.
• Effectively controlled inventory levels to maintain optimal product availability while minimizing overstock situations.
Prepared forecasts compared to customers' monthly budgets, actively assessing and adjusting strategies to meet evolving market demands. Produced
comprehensive sales reports, order reports, and budgets for strategic decision-making.
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Assessed potential customers, identifying new business opportunities and expanding the customer base. Successfully negotiated and onboarded new wholesale
customers.

Spearheaded the management of 20 regional multibrand stores in the Balkans, overseeing a team environment of 150 people.
•Managed both man and woman store departments ranging from 100sqm to 300sqm, optimizing the layout for an enhanced shopping experience.
Conducted training sessions for employees in sales and visual merchandising, fostering a knowledgeable and customer- • oriented team.
•Orchestrated the arrangement of shop windows according to brand or collection, contributing to a captivating in-store atmosphere.
• Tracked stock and sales, implementing actions or reductions to increase sales.
• Actively participated in buying processes, preparing sale actions, discounts, promotions, and other strategies to drive sales.
•Generated daily, monthly, and weekly visual merchandising reports, sales reports, and stock level reports.
• Tracked Key Performance Indicators (KPIs) to measure and improve store performance.
• Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.

Manage a collaborative team environment of 50 people, fostering a culture of teamwork and mutual support.
•Managed the premium multibrand store, covering an expansive area of 2000sqm, ensuring seamless and efficient daily operations.
• Participated in sales activities to increase sales volume, providing valuable assistance to the sales team.
Spearheaded the presentation of fashion brands like Armani Jeans, Emporio Armani, Polo Ralph Lauren, G Star, Burberry, Boss, D&G, Zegna, Salvatore Ferragamo,
and Karl Lagerfeld.
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• Implemented effective visual merchandising strategies to enhance the overall aesthetic appeal of the store and drive customer interest.
• Regularly participated in buying sessions, contributing insights into sales trends and market preferences to optimize product offerings.
Conducted regular training sessions for the sales team, focusing on both sales techniques and visual merchandising principles to enhance overall store
performance.
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• Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
• Improved customer satisfaction through staff training in customer service and product knowledge.