Digital Marketing Manager
KFC Americana
Total des années d'expérience :14 years, 10 Mois
• Defining digital marketing & e-commerce strategy for KFC MENA, driving vision across all consumer digital touchpoints Managing 16 ecommerce platforms
• Building the digital marketing strategy and market calendars, aligning budget, for each defined channel to the targets
• Continuously optimizing performance media, conducting creative & copy A/B experiments to test digital communication assets efficiency, reducing the cost per acquisition by 89% YTD 2020
• Leveraging global best practices to influence the optimization of campaign consumer journeys & path-to-purchase using A/B testing, achieving an improvement of 126% in conversion rate in YTD 2020
• Leading KFC home delivery marketing strategy across owned channels and 3rd party aggregators ensuring campaigns scaled to drive performance, whilst delivering exciting brand experiences
• Launched KFC super app in UAE & KSA, achieving 1.2M downloads in 4 months
• Managing influencers/content creators across UAE, KSA, Kuwait & Egypt for content production & seeding,
• Defining audience and optimizing the media channels mix to achieve eCommerce targets using ATL & BTL channels
• Designing and tactically executing CRM retention strategies to increase customer lifetime value CLV
Established the company’s digital presence website, social media, Blog. Built a digital lead generation process, which generated a rich database of high-level prospects
Co-founded a digital creative agency, providing creative solutions and digital marketing services for SMBs
- Developing and managing digital marketing campaigns, utilising a range of techniques for PPC
- Managing online brand and product campaigns to raise brand awareness
- Responsibility for planning and budgetary control of all digital marketing
Worked with cross-functional stakeholders to tailor solutions for business challenges using Google products, client’s profile from Oil & gas, FMCG, F&B, and Media production