Market Insights Analyst
Euromonitor International
Total years of experience :5 years, 7 Months
Conducted primary data to gather both quantitative and qualitative insights on brands’ market visibility, products appeal
and trends, and product positioning (mass products vs premium, consumption patterns, in-store marketing, and store-performance evaluation among other critical market insights.
Conducted data entry, analysis, manipulation, and modeling using both in-house statistical tools (EMMA) and other statistical tools such as SPSS, Microsoft Excel, tableau, and Microsoft Power BI as required.
Worked on technical research projects; such as supporting project designs, and research instruments, tracking and reporting on project progress on various team management platforms.
Formulated new year-on-year market growth rates and market sizes through the review of both historic and current market data; worked on Industry Forecast Models; designed Industry
Reports which highlighted current market trends, industry strengths, weaknesses, threats, and opportunities relative to factors such demographic dynamics, market maturity, awareness, legal and regulatory framework among others.
Bachelor of Economics and Statistics