بيتر Rostom, commercial director

بيتر Rostom

commercial director

AMSAAL Venom - E20 Investments

البلد
الإمارات العربية المتحدة - دبي
التعليم
ماجستير, Excellent
الخبرات
21 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :21 years, 5 أشهر

commercial director في AMSAAL Venom - E20 Investments
  • الإمارات العربية المتحدة - أبو ظبي
  • أشغل هذه الوظيفة منذ سبتمبر 2022

Work Scope:
• Restructure company business, people, define new standards and mechanisms for business.
• Encourage a beneficial working environment throughout divisions by establishing goals and
empowering staff to take ownership of assignments and make appropriate decisions.
• Works collaboratively with divisions heads to achieve division's profit margin goals.
• Create new policies and ensure a solid standardized system in place across divisions.
• Sales:
- Leading Sales Managers for venom exportation.
- Managed P&L including contribution and operating margins.
- Realize full commercial potential to maximize revenue, market share and profitability goals.
- Assess performance and provide professional advice and support in order to achieve plans
and goals.
- Follow up operations, exportations, payment, LCs and bank transfers
• Marketing:
- Leading Marketing Department Head
- Renew the marketing directions of the company with incentive driven rewards for staff
achievement.
• Business Development:
- Leading Business Development Manager
- Assessing new business opportunities
- Issuing Non-disclosure-agreements & Contract agreements with Antivenom companies
• Regulatory & Registration Management
• Principals' & Global Antivenom (Antivenin) Companies' Management
• Distributors Management & Global Exportation
• Training Management

Commercial Director في Philips
  • مصر - القاهرة
  • يناير 2021 إلى سبتمبر 2022

Philips Ultrasound, H2A Medical Solutions - Samcrete Group
Commercial Director - MENA
Work Scope:
Jan 2021 - Present
• Sales: Leading Managers of 4 Medical Equipment Business Units:
- PHILIPS Ultrasound: Echocardiography, Radiology & Ob/Gyn
- GMM: C-arm, X-Ray Analogue & Digital
- Progetti: Operating Room; Operating Tables, Monitors, Ventilators & Infants' Incubators
- Mindray: Veterinary Ultrasound, Chemistry & Hematology Analyzer, OR: Anesthesia Machine,
Patient monitor, Infusion & Syringe Pump
• Marketing: Leading Marketing Department Head
• Business Development & Assessing new business opportunities; Leading Business Development Manager
• Principals’ & Global Companies’ Management
• Distributors Management & Regional Exportation in Middle East & Africa
• Application; Leading Application & Demo Team
• Training Management

Regional Marketing Manager & UAE Country Manager في Masrouji
  • الإمارات العربية المتحدة - دبي
  • ديسمبر 2016 إلى ديسمبر 2020

o Managing Pharma & Cosmetics (Skincare - ALFAPARF Italy) Business of Masrouji Group in Middle East Africa
Corporate Strategic Planning, Corporate launch in Middle East & Commercial Strategies & Operations
o Heading Pharma Leaders & Teams in UAE, Jordan & Palestine
o Restructuring for the current teams & assess performance of the countries' managers & teams in the MENA region
o Launching new teams
o Prepare Countries’ Business Plans, discuss it with country managers
o Follow up execution through monthly business review TCs/visits
o Manage P&L for the Pharma division & for each country
o Create new policies and ensure solid standardized system in place
o Follow up operations; importations & distribution channels
Business Development Strategy to Penetrate New Markets in MENA & CIS Regions
o Find potential distributors in the MENA & CIS countries & attending International Exhibitions
o Developing & Managing Distributors in KSA, Egypt, GCC, Tunisia, Algeria, Libya & Sudan
o Create contracts for potential distributors
o Manage orders of distributors, increase quantities & maximize forecast
o Follow up payment and money transfers
o Manage shipments
o Marketing support for distributors; Plans, Training, Activities, etc.
Nurture and Develop Commercial Teams Capabilities
o Realize full commercial potential to maximize revenue
o Strategic planning, strategy based on market experience/business intelligence findings.
o Provide professional advice and support to countries' managers on the strategy implementation
- KIDILAC: Premium Quality Baby Cereal “Made in Belgium”
- MasVita Brand: Premium Quality Multivitamins “Made in USA” for Pregnant Females
- AlfaParf Group:
- DIBI MILANO; the Group flagship Skincare brand that is considered a point of reference in the Italian Market in terms of quality and innovation in Dermatology field.
- IL SALONE, The quality of legendary professional Hair-color products

Fertility Franchise Brand Manager في Merck
  • مصر - القاهرة
  • يناير 2011 إلى ديسمبر 2016

Fertility (Ob/Gyn) & Multiple Sclerosis (CNS)
• Managed a portfolio of 6 brands, launching & re-launching products, strengths & devices.
o Launched Luveris in 2013
o Launched Gonal-f FoP in 2014
o Launched Pergoveris in 2016
• Manage digital & social media campaign including first time a TV advertising campaign.
• Prepare Country Business Plan including P&L then discuss it with region and headquarter.
• Manage portfolio, define new markets and lead business growth
• Manage P&L statement, budgets and all other financial issues.
• Realize full commercial potential to maximize revenue, market share and profitability goals.
• Strategic marketing planning, enhance marketing strategy based on market experience, new clinical data, and market research/business intelligence findings.
• Coach staff and hold them accountable for ensuring that all projects undertaken adhere to Merck standards and maintaining profitability targets.
• Works collaboratively with managers (sales, medical, finance & compliance) to achieve business unit's profit margin goals.
• Assess performance and provide professional advice and support to sales managers on marketing strategy implementation in order to achieve plans and goals.
• Conduct regular management meetings for business unit.
• Proactively develop and execute marketing projects. Ensure that all launch milestones are met.
• Conduct field visits as necessary to evaluate effectiveness of marketing programs.
• Collaborate with Global Business Intelligence and execute local Market Research to understand market dynamics and trends.
• Collaborate with Medical Affairs to develop and execute medical education programs
• Handle competitors’ claims and train sales force.
• Think with a "patients first" attitude in preparing collaterals.
• Arranging and organizing all aspects of local stand-alone, regional and international events.

Brand Manager, Biotech BU في Merck Serono
  • مصر - القاهرة
  • أكتوبر 2009 إلى يناير 2011

• Brand Manager, Biotech BU, Merck Serono, October 2009 - current
o Fertility Franchise (GYN)
o Multiple Sclerosis Franchise (CNS)

Product Specialist acting as Assistant Product Manager في Merck Serono
  • مصر - القاهرة
  • يوليو 2007 إلى أكتوبر 2009

• Product Specialist acting as Assistant Product Manager, Merck Serono, Biotech Business Unit, assigned with the marketing activities, July 2007 -October 2009

Product Specialist في Merck
  • مصر
  • أبريل 2005 إلى يوليو 2007

• Product Specialist, Merck, Oncology and Critical Care Business Unit, April 2005 - July 2007

Product Specialist, Amoun Special Line في Oncology & Nephrology
  • مصر - القاهرة
  • ديسمبر 2002 إلى أبريل 2005

• Product Specialist, Amoun Special Line (Oncology & Nephrology) December 2002 - April 2005

الخلفية التعليمية

ماجستير, Excellent
  • في Arab Academy
  • فبراير 2009

• Master of Business Administration, February 2009, Excellent (GPA 3.83)

بكالوريوس, Pharmacy
  • في Cairo University
  • مايو 2000

• BSc. Pharmacy, Cairo University, May 2000.

Specialties & Skills

Pharmaceuticals
Biotechnology
Fertility
Product Launch
Product Marketing
AEROSPACE
BUSINESS WRITING
INFORMATION SECURITY
KEY ACCOUNT
MARKETING
ACCOUNT MANAGEMENT

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
مبتدئ

التدريب و الشهادات

Global Award (الشهادة)
تاريخ الدورة:
January 2016

الهوايات

  • Innovation
    Global Gold Medal Award in Marketing: Awarded for innovation in Merck Brand Olympics 2014. • Intercontinental Region Best Practice Award: Awarded for “Blue Ocean Strategy” 2012. • Merck Best Sales Achiever; Awarded in 2007.