Marketing Manager
Self
Total years of experience :18 years, 10 Months
Seeking a new Opportunity
Lead Product Marketing Campaigns
Mass Market Acquisitions
Support Enterprise Business Acquisition Proposals
New Product Constructs
Acquisition Cost Budgeting
Monthly Reporting of business KPI's
Competitor Mapping
Regulatory Compliance
Mobile and Digital Marketing
Content & Presentation of Marketing Collaterals
Promoted after multiple recognitions for value-addition
Deal Pricing - Support capacity increase through margins analysis and process compliance
Price Reporting & Price Reviews - Expansion of reporting to include focus on specific divisional pricing and revenue trends; reviews include promotional prices and deal prices
Full ownership of responsibilities from previous role
Price Reporting - Manipulation of revenue data and production of trends; execution of quarterly board reports and monthly dashboards
Price Reviews - Analysis of margins, competitor prices and sales information to ensure pricing optimisation; price benchmarking across European markets
Customer Accounts - Management of specialized pricing requirements of national customer and global customer accounts
Competitor Mapping - Price positioning in relation to competitor prices; monitoring of competitor & average market price trends; synchronised functioning with sales teams to ensure smarter pricing
Process Governance - Build, maintain pricing processes and ensure compliance
Single Point of Contact for Wholesale Telecom/Technology Pricing in India office
Market Research - Primary and secondary research undertaken to study market environment and consumer trends
Brand Planning - Building brand positioning and growth trajectory based on factual findings and future consumer demands
Brand Coordination - Working with different departments to ensure synergy in brand approach and meeting client requirements
Corporate Sales - Researching potential clients, assessing business potential, presentations, negotiations, closures
Relationship Management - Managing existing clients and educating potential clients about car leasing concept
Team Support - Supporting colleagues in soft skills enhancement
Worked with the online business - Tesco.com
Customer Management - Resolving customer issues, problem solving and follow up
Delivery Chain Management - Liaising with store based home delivery managers, logistics teams and customers to ensure optimum service delivery
Training - Introduction of and training on processes, resolutions and escalations to trainee customer service advisors
Fuvis Design Systems Ltd., Dundee, UK (R&D business concentrated on designing innovative healthcare equipments)
Marketing - Relationship management with medical personnel; market research; pricing research; advertisements through various media
Brand Management - Ensuring that the business and the product was received in the targeted segment as builders of unique top-end healthcare solutions
Business Communications - All communications through print and electronic media as well as handling all business meetings
Investment Attraction - Responsible for securing funding from agencies like Business Gateway, PSYBT, banks and venture capitalists
-- One among 15 candidates chosen for the EU funded program based on the business plan -- Media recognition of the business idea -- Recognition from Prince Charles -- Finalist at the 2006 Scottish National Business Plan Competition
-- Class Representative -- Part of the winning team at the inter-university quiz competitions hosted by Lorraine Kelly, OBE, GMTV presenter -- Authored a well received dissertation on the budget airline industry
-- Graduated with a First Class Degree -- Best Outgoing Student Award -- Key member on debate and quiz teams -- Student representative -- Winner of several collegiate and inter-collegiate awards