Head of Marketing & Sales
Mawaqaa - Adzcom Digital Agency
مجموع سنوات الخبرة :21 years, 7 أشهر
Mawaqaa, a leading web solution provider, founded in 2002, has been a pioneer in the industry for the last 17 years with fruitful completion of more than 970 projects by 130 dedicated staff in Kuwait, Dubai, India, and Jordan.
ADZCOM is the Digital arm of Mawaqaa, was established with the vision to provide a full range of strategic digital marketing solutions such as online advertising, E-commerce and social media management to Mawaqaa clients across every digital channel along with special offline activations.
Key Deliverables:
• Deliver outstanding client and consumer insight to strengthen new business and pitch process and optimize identification of business development opportunities.
• Identify and seize opportunities to deliver cost savings and operational efficiencies across the agency.
• Constantly innovate and evolve business strategy to ensure the agency model continues to build growth and deliver value.
• Empower and enable team to think about and sell creative/digital work in new ways to deliver business value to clients.
• Work closely with FD to strategically manage financial KPI’s to build value and drive profitable growth.
• Attract, develop and retain the best talents for the agency.
• Lead, inspire and motivate teams to understand and ‘live’ company values and to deliver commercial goals and ambition.
• Build a credible senior management team who drive and manage continuous high performance.
• Challenge and interrogate business strategy to deliver outstanding client solutions.
• Provide leadership at all levels of the organization.
• Define and implement policies and performance standards.
• Evaluate employee performance and provide additional coaching and support as needed.
• Assess departmental and company performance and devise plans for improvement.
TBWA is not a traditional ad agency network, it is a radically open creative collective that look at what everyone else is
doing and strive to do something completely new & disruptive.
Key Deliverables:
- Understands and drives the strategic vision of TBWA and the brand.
- Directs the execution of the creative idea from the client brief.
Handles multiple briefs and shoots at any one time and leads the smooth delivery of each.
Ensures projects follow the overall strategic direction of the brand.
Directs the team and other departments on projects, strictly adhering and leading project delivery.
Controls and leads projects with financial targets in mind.
Enduring client-relationship builder and inspires client confidence.
Knowledgeable on 360 communications and actively pursues digital opportunities.
To direct team-members to ensure that all requirements are being met in terms of overall project delivery.
To think ahead and pro-actively plan out and assign workload on the business.
Makes commercial decisions and looks for growth opportunities.
Key Deliverables:
• Builds the leisure Department’s strategy in the region in terms of positioning & brand equity.
• Come up with added value ideas to boost sales such as creative promotions, loyalty programs, etc.
• Plan for strategic social & digital strategies to increase sales that includes building the B2C website & the mobile application.
• Strategic CRM plan in order to have a strong retention & loyalty among our client base..
• Ensure to have quantitative and qualitative feedback on all marketing activities implemented to alter or maintain the implemented strategies.
• Shared unified PR strategy in the region.
Achievements:
Cutting cost by creating an in-house Dept. where we created the marketing content without any advertising agency fees. (designs - digital ads - social media management, etc).
Business development of a sister company called LUXURIA (Luxury travel). I spearheaded the team to create the (website - loyalty Program - coffee table book & all rebranding items that includes new content such as videos that will be used in social media.
ONTIME is an international franchise retailer, holding more than 35 international fashion brands in watches & jewelries. A leader with more than 100 shops in the region containing an umbrella of a diversified product portfolio.
Brands Handled: FOSSIL GROUP (dkny, Armani, micheal kors, diesel, Burberry, etc). SWISS GROUP, MOVADO GROUP (Hugo Boss, Juicy Couture, Tommy Hilfiger, etc). MYWA GROUP (esprit, Puma). MORELLATO GROUP (Just Cavalli, Maserati).
Key Deliverables:
• Yearly Marketing and Promotional Plans.
• Follow up on the execution of Marketing & Promotional plans
• Develop POS Animations
• Get quantitative and qualitative feedback on all marketing activities implemented.
• Ensure visibility at POS
• Develop local made POS, personalized wall units, Gondolas and counters
• Update the common Information system
• PR Plan:
• Ensure the achievements of the defined PR budget
• Follow up on PR special operation editorials
• Launches:
• Organize and plan launches for all companies fashion brands in the region in coordination with all agents, divisions and general managers
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with divisions’ managers.
• In-Store & Trade Activities:
• Ensure having the new technology in shop formats in-line with the strategy.
• Implement concept compliance process and tools.
• Maintain VM and operations guidelines.
• Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized in accordance with marketing and operations manager.
• Ensure that promotional activities are tailored to the POS needs whilst being consistent with brand and store management objectives.
Achievments:
Repositioning ONTIME from a watches shop to a TIMESTYLIST boutique where there is a watch for every occasion! Created a yearly marketing calendar with 7 events (valentine’s day, mother’s day, scratch & win, Graduation, ramadan & feter seasons).
Created a fashionable modern merchendizing display (SOP) that added a lot of value to the sales process.
Rebranding of ontime to the new name ONTIME the TIMESTYLIST.
Head of Marketing & Communications
- D&H International Group - Kuwait.
Brand Portfolio (Mango - Stradivaruis - Karen Millen - IKKS - Women Secret, Second Cup Cafe)
- Dagher & Co. Group ( Kuwait - Lebanon - Dubai ).
Brand Portfolio (bebe - Pronovias - Bimba & Lola - Wagamama - Segue - Lavein En Rose)
I joined again my old group and I had the honor to handle another sister company group (Dagher & Co.) which is expanding rapidly in the Middle East. So my department is acting like a centralized hub for the two groups, however each with a different strategy that fits its structure, culture and competence.
Key Deliverables:
♣ Strategizing effective market plans to productively promote and create brand awareness within a targeted audience.
♣ Directing all activities of the Marketing & Communications team; motivating team members to deliver outstanding performance in the realization of mission, vision, goals and objectives.
♣ Encouraging employees to accurately identify innovative approaches to enhance individual performance.
♣ Responsible for developing strategic advertising and promotional plans; ensuring that all advertisement campaigns strictly adhere to all annual advertising and promotional budget guidelines.
♣ Designing and developing communications and media strategies that successfully deliver information and a key message to targeted audience.
Achievements:
Cutting cost by creating an in-house Dept. where we created the marketing content without any advertising agency fees. (designs - direct negotiations with media suppliers (print-outdoor) - digital ads - social media management, etc).
We capitalized on the diversified portfolio of the two groups and created a generous Loyalty Program based on cross marketing between brands.
Commercial Department:
• I was handling the setup of national day leaflets (8 pgs) newspaper size (designing layout & editorial) for 3 consecutive years for (France, Spain and England). High Commissions in Kuwait.
• Designing the campaign of Al Qabas Advertising (classified), pay 2 and get immediate coupon.
• Creating the identity of Allo magazine (Monthly magazine sponsored by Siemens mobile) I was in charge for producing it from designing till printing.
• Designing a lot of corporate flyers, brochures, catalogues etc.
• Supervise the creative department.
•Monitoring the work process to be achieved in an efficient & effective way.
Specialty: • Retail Marketing • Integrated Marketing Communications.
Four days intensive work shop (Empower Your Sales Force), the workshop is intended to institute the required skills for sales and marketing manager to build, manage and develop a power sales team, its prime goals: 1. Substantially improve the sales performance of your company. 2. Positively contribute to the expansion of market share and profitability. 3. Retain and maintain lasting and mutually beneficial relationships with your targeted segments.
Diploma in marketing
