Chief Executive Officer
HALA SUPPLY CHAIN SERVICES
مجموع سنوات الخبرة :17 years, 5 أشهر
Achieved position of 15th out of the 100 fastest growing companies in Saudi Arabia and led
company to achieve Platinum status in the Saudi equity programme.
Grew company from dependency on a single client to a portfolio of 25 multinational accounts
including Toyota, SABIC, Burberry, MARS, Perrier, Nestle, Ford, and ThyssenKrupp.
Ensured a positive net operating margin for each of the operating divisions: forwarding &
clearing, transportation, warehouse, and business solutions.
Expanded warehousing from a basic function to a multi-purpose world-class operation and
implemented temperature control across 90, 000m2 of floor space.
Implemented a 4 PL transport model capable of handling 6, 000 loads per month.
Secured ISO 9001 accreditation for the company.
Played key role in initiating and establishing a joint venture with an international top 20
contract logistics company.
Introduced new products that included a documentation, storage and retrieval solution
shipping door to door excess luggage to and from anywhere in the world.
Achieved numerous promotions from business development manager to COO to CEO over a
5 year period.
Redefined and implemented strategic direction for the business unit, optimised performance
management structure, and held full P&L oversight. Played key role in organisational and cultural
change management initiatives.
Transformed company from a deteriorating, loss-making organisation to a profit centre.
Re-evaluated profitability of key accounts and made insightful decisions to grow or terminate
accounts and generate new business.