Marketing and Business development manager
Cooper Pharma
Total des années d'expérience :20 years, 10 Mois
Managing the marketing and Business development initiatives in Cooper pharma KSA and UAE
Has driven the growth of Cooper Pharma in KSA 10x since 2017.
Setting and implementing CP company strategy & portfolio management.
Led Key strategic products to top ranks in its ATC classes.
Cooper pharma is the market leader company in Morocco with 12% Ms. & 10 manufacturing sites & acquired Sanofi planet in King Abdullah Economic city in Jeddah. Role and responsibilities Has driven the growth of Cooper Pharma in KSA 10x since 2017. Setting and implementing CP company strategy & portfolio management. Led Key strategic products to top ranks in its ATC classes.
Crafting long term strategies, develop implementation plans and tactics in order to achieve company growth goals.
Analyze the market opportunities and work against the market potentials.
Corporate sales and marketing manager for Makhzani Co. Ltd. And all the subsidiaries.
Was managing sales and marketing teams within Makhzani holding and its subsidiaries which were operating in different scopes of business
Makhzani Holding is a business hub with a diversified range of products and services in the Marketing of real estate and technology projects. Was responsible for the BD of Makhzani holding & analyzing and qualifying the new business opportunities & franchises and JVs.
including real estate marketing and exhibitions & technology marketing solutions & branding and BR.
Riyadh pharma- Gastro franchise Managing anti-infective, PPIs product range.
• Driving AZIMAC (AZITHROMYCIN) Macrolide antibiotic to be
No.1 prescribed Oral adult macrolide YTD October 2014. With 30 % PPG. With 3 years GAGR of 40 %.
• Managing all Gastro franchise product portfolio to achieve 30Mio SR YTD 11/2014 with 15 % GR over PP.
• is achieving 60 % growth Over PPG.
• Responsible for planning, organizing, and execution of domestic and international scientific calendars.
Consumer insights
Assist in identifying and understanding consumer needs for the assigned products through research, to develop strong value added concepts for the products.
Advertising and promotion
Organize and execute advertising and promotional programs, based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.
Product innovation
Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities, in order to improve existing products and to launch new ones.
Forecasting
Assist in the development of the rolling sales forecast, on base of the demand planning for the assigned products, to ensure timely product availability.
Riyadh Pharma Rheumatology line. Riyadh Pharma Gastro franchise. Duties and achievements:
• Responsible for all the marketing activities of Gastro franchise which contains two strategic drivers products in Riyadh Pharma (AZIMAC and GASTROZOLE).
• Redefying the Brand (AZIMAC campaign) started from Jan. 2013 and achieved its objectives to bring AZIMAC on the top of oral adult Macrolide group.
• Initiation of the biggest assembly of ENT doctors all-over the kingdom.
• Was responsible for Rhuma unit managing a group of products contains:
No.1 Prescribed meloxicam YTD 10/2014 By MS 38.8 % with 19.5 % PPG.
• Initiation and establishing of Riyadh pharma Rhuma Advisory board headed by Prof. Elham Barakat.
Analgesics and anti-rheumatic product manager
GIT range product manager
Contributed with my team in implementing our company's strategies and increase the market share of our products by thoroughly promoting a very big rang of pharmaceutical preparations.
Duties and experiences :-
• Communicating with target audiences and managing customer relationships.
• Liaising company detailing aids hold group meetings, in-center activities and RTDs.
• Awarded Best company presenter 2010.
• Promoting Klacid and Klacid XL, macrolide antibiotics all over 3 governments (Minia, Bni Swaif and Al Fayoom).
• Promoting Brufen (Ibuprofen) NSAID.
• Managing institutional business, tender and LPOs.
• Follow up with the subagents and distributors.
• Contributing with my team in Ganaton (Itopride 50 gm) launch 2005.
• Promoting Chetocal (chitosan) dessert health USA brand.
• Promoting Pentamix (cough syrup), lycomen (lycopen) and Nono water.
Certified project manager from PMI
Master degree in Marketing Management from SMU (one of the common wealth universities association. sub specialty ( Marketing) Topic of the project: resources optimization with supply chain management in the pharmaceutical companies
Bachelor's degree of pharmaceutical Science