براديب GOEL

• Provided strategic direction and actively engaged in Board discussions to drive organizational success.
• Fostered business partnerships that led to significant growth and profitability improvements.
• Oversaw Capex management, ensuring optimal allocation of resources for maximum return on investment.
• Streamlined cash flow and working capital management to enhance financial stability and operational efficiency.
• Negotiated and managed banking facilities to support business expansion and financial needs.
• Led audit and taxation initiatives, including Zakat compliance, ensuring adherence to regulatory standards and minimizing risks.

• Spearheaded strategic finance initiatives to optimize retail operations for the group in KSA.
• Led the Finance and Accounting department, ensuring accuracy and compliance in financial reporting.
• Oversaw process improvements and compliance measures to enhance operational efficiency.
• Coordinated brand financial parameters, driving alignment and performance across various segments.
• Managed post-merger operations with Marks and Spencer, facilitating a smooth integration process.
• Analyzed store profitability, providing actionable insights for performance enhancement.
• Strengthened cash control measures at the head office and across retail locations.
• Delivered comprehensive management reporting to KSA and Dubai group head office, supporting informed decision-making.

• Spearheaded financial leadership for the group, driving strategic initiatives to enhance key growth indicators.
• Delivered comprehensive planning and analysis, implementing robust budgetary controls and management reporting systems.
• Provided critical decision support for new store openings and optimizing profitability of existing locations.
• Fostered collaboration across departments to enhance operational efficiency and support business objectives.
• Managed franchisee relationships, ensuring compliance with agreements and supporting healthy P&L, royalty, and COGS calculations.
• Executed effective cost control measures, including strategic product pricing, to maximize profitability.

• Spearheaded Profit Center growth, driving substantial revenue increases.
• Fostered business partnerships and provided finance leadership to enhance business growth.
• Led strategic business transformation initiatives for the electronics sector, enhancing operational efficiency.
• Contributed to the expansion and diversification of business portfolios, identifying new market opportunities.
• Oversaw P&L reporting and control, ensuring financial integrity and performance tracking.
• Coordinated effectively with cross-functional teams and key stakeholders to align business objectives.
• Evaluated new store opportunities, facilitating informed decision-making for expansion.
• Implemented cost optimization strategies, significantly reducing operational expenses.
• Managed cash flows, inventory, and capital expenditures to maintain financial health.
• Executed accounts, audit, and SOP implementation, ensuring compliance and operational excellence.
• Led VAT implementation initiatives, aligning processes with regulatory requirements.

• Led strategic financial initiatives to enhance operational performance and profitability for a company with an annual turnover of 12 Billion Riyal.
• Guided a team of over 220 professionals in addressing complex business and financial challenges.
• Provided strategic insights on investment opportunities to drive sustainable revenue growth.
• Developed and implemented comprehensive policies, short-term and long-term business plans, and annual budgets (CAPEX & OPEX).
• Spearheaded the achievement of key performance indicators, including Volume and Net Revenue, ensuring alignment with organizational goals.
• Fostered a culture of continuous improvement and financial excellence within the organization.